Retail Merchandiser - March/April 2017 - 70
M&M Food Market
More than 95 percent of M&M products have no
artificial colors, flavors or sweeteners, as well as
no added trans fats.
One of the first changes M&M Food Market made was to
its name. Before the rebranding, the company was known as
M&M Meat Shops.
"Even our best customers didn't understand our full portfolio - we wanted everyone to understand that we do much
more than just sell proteins," O'Brien says.
We want to offer real
food for real life - which
includes meals tied to different kinds of occasions.
In addition to M&M Food Market's extensive meat selection, stores offer a variety of items including side dishes,
single-serve meals, fruits and vegetables, sauces and seasonings, prepared meals, appetizers and desserts.
The packaging of every item offered at M&M has been
updated to be more shopper-friendly. The all-white packaging previously used has been changed to full-color photography and a color-coded system, with each color representing a product category.
"We've also made sure our packages now have clear messaging and product information, so people can be clear about
what they're buying,"
Shikatani Lacroix Design
the inside of our Shikatani Lacroix Design helps clients transstores was a sea form their customer experience by designing
immersive purchase moments that connect
of white boxes, in the blink of an eye. Whether it's package,
which made for retail, digital or communication design,
a difficult shop- SLD's one constant is connecting consumers
ping experience. with immersive brand experiences.
While SLD has successfully transformed
Now it's easier for
many major brands, the M&M Food Market
someone to find project allowed it to be part of the complete
their way around reimagining of a brand. SLD partnered with
M&M Food Market to transform its customer
compa- experience through the redesign of consumny has changed er touchpoints from its retail environment
and packaging to its website and name. For
many of its of- more information visit www.sld.com.