Retail Merchandiser - March/April 2017 - 69
M&M FOOD MARKET
More than Meats
M&M Food Market is overhauling the look and product mix of its more than 340 stores in
Canada while planning potential expansion. BY JIM HARRIS
CEO Andy O'Brien is dedicated to making M&M
Food Market more modern while maintaining its
focus on personalized service.
or more than 35 years, M&M Food Market's
customers have looked to it for high-quality
food, personalized service and convenience.
Those three qualities remain at the heart of
the company's operations, even as practically everything else about M&M has changed for the better.
Since 2015, the company has been actively rebranding its roughly 340 stores, located in towns
and cities across Canada. The rebranding was a high
priority for CEO Andy O'Brien, who set about remaking the veteran brand soon after Searchlight,
the private equity company he represents, acquired
the chain the previous year. "Searchlight was looking
at businesses that had strong consumer appeal and
trust, but were considered a bit dated," O'Brien says.
The equity firm conducted extensive research in
an effort to make the brand more relevant to modern consumers. "We gathered deep consumer insight
around the need for food not only for sustenance,
but for lifestyles," O'Brien says. "Some nights, a person may want to eat light, while other nights they
might want to indulge or entertain. We want to offer
real food for real life - which includes meals tied to
different kinds of occasions."
M&M Food Market last year completed overhauls to 30 of its stores, and is committed to renovating more than 60 locations this year. All locations
are slated to be completed by 2020.
Andy O'Brien, CEO