Retail Merchandiser - March/April 2017 - 68

"

Au Energy (formerly Vintners Distributors)

We build it around family, growth, self-improvement and improving you
and your family.

"

something more realistic. Through that process, we came up
with Loop."
Au Energy opened its first Loop location in 2013. Loop
is now at 23 of its locations with plans to build six new
ones every year. "We're trying to change the script and give
consumers a lot of options to come inside and make it the
destination rather than the fuel," Goyal continues. "We've
gotten lot better at product selection and mix and finding
items that sell."
Loop is designed to be more modern and brighter, with
lower gondolas for easier shopping. Additionally, the product mix is more health-focused, rather than the traditional
convenience store chips and cookies. Goyal describes it as
a cross between a Whole Foods and a convenience store.
Loop sells a variety of waters and drinks, including kombucha and chia drinks, kale chips, nuts and other healthy
snack items. It provides high-quality espresso machines,
salad bars and frozen yogurt. "The big focus was to differentiate ourselves to things we couldn't offer in a traditional
convenience store," Goyal notes. "I think our Loops are still

68

RETAIL-MERCHANDISER.COM

March/April 2017

too traditional, and we want to scale that up to even higher-quality, affordable goods."
As it opens more Loop stores, Au Energy is focused on
improving the customer experience by launching a loyalty
program and mobile app. The company wants customers to
engage with the brand and strives to make shopping at its
stores easy and fun.
"Our next phase of IT is how do we use technology to
improve a customer's experience," Goyal says. "We've done
a lot for our operations and staff, now we want to make it
more pleasant for our customers. We've made our operations more efficient, which allowed us to have better control
over the products that go in the store. Teams can focus more
on customer service than being in the back office, making
sure everything is appropriate and balanced. It's allowed our
teams to focus on being better operators and providing better service."
Goyal looks forward to continuing to develop the Loop
brand, building more sites and getting the word out to more
consumers. He hopes that customers come to Au Energy
for more than just fuel - Goyal hopes the food becomes the
main business driver.
"I'm really hoping that what we do will make the store a
destination," he says. "But I'm most proud of the fact that we
continue to progress in our business. Whether through new
store rebuilds or employee engagement, among other things,
the team is constantly moving the company in the right direction. We never sit back and think things are just fine. We
constantly seem to come up with ways to stay ahead of the
curve. We hope people will be playing catch up to us." O


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2017

Contents
Retail Merchandiser - March/April 2017 - Cover1
Retail Merchandiser - March/April 2017 - Cover2
Retail Merchandiser - March/April 2017 - 1
Retail Merchandiser - March/April 2017 - Contents
Retail Merchandiser - March/April 2017 - 3
Retail Merchandiser - March/April 2017 - 4
Retail Merchandiser - March/April 2017 - 5
Retail Merchandiser - March/April 2017 - 6
Retail Merchandiser - March/April 2017 - 7
Retail Merchandiser - March/April 2017 - 8
Retail Merchandiser - March/April 2017 - 9
Retail Merchandiser - March/April 2017 - 10
Retail Merchandiser - March/April 2017 - 11
Retail Merchandiser - March/April 2017 - 12
Retail Merchandiser - March/April 2017 - 13
Retail Merchandiser - March/April 2017 - 14
Retail Merchandiser - March/April 2017 - 15
Retail Merchandiser - March/April 2017 - 16
Retail Merchandiser - March/April 2017 - 17
Retail Merchandiser - March/April 2017 - 18
Retail Merchandiser - March/April 2017 - 19
Retail Merchandiser - March/April 2017 - 20
Retail Merchandiser - March/April 2017 - 21
Retail Merchandiser - March/April 2017 - 22
Retail Merchandiser - March/April 2017 - 23
Retail Merchandiser - March/April 2017 - 24
Retail Merchandiser - March/April 2017 - 25
Retail Merchandiser - March/April 2017 - 26
Retail Merchandiser - March/April 2017 - 27
Retail Merchandiser - March/April 2017 - 28
Retail Merchandiser - March/April 2017 - 29
Retail Merchandiser - March/April 2017 - 30
Retail Merchandiser - March/April 2017 - 31
Retail Merchandiser - March/April 2017 - 32
Retail Merchandiser - March/April 2017 - 33
Retail Merchandiser - March/April 2017 - 34
Retail Merchandiser - March/April 2017 - 35
Retail Merchandiser - March/April 2017 - 36
Retail Merchandiser - March/April 2017 - 37
Retail Merchandiser - March/April 2017 - 38
Retail Merchandiser - March/April 2017 - 39
Retail Merchandiser - March/April 2017 - 40
Retail Merchandiser - March/April 2017 - 41
Retail Merchandiser - March/April 2017 - 42
Retail Merchandiser - March/April 2017 - 43
Retail Merchandiser - March/April 2017 - 44
Retail Merchandiser - March/April 2017 - 45
Retail Merchandiser - March/April 2017 - 46
Retail Merchandiser - March/April 2017 - 47
Retail Merchandiser - March/April 2017 - 48
Retail Merchandiser - March/April 2017 - 49
Retail Merchandiser - March/April 2017 - 50
Retail Merchandiser - March/April 2017 - 51
Retail Merchandiser - March/April 2017 - 52
Retail Merchandiser - March/April 2017 - 53
Retail Merchandiser - March/April 2017 - 54
Retail Merchandiser - March/April 2017 - 55
Retail Merchandiser - March/April 2017 - 56
Retail Merchandiser - March/April 2017 - 57
Retail Merchandiser - March/April 2017 - 58
Retail Merchandiser - March/April 2017 - 59
Retail Merchandiser - March/April 2017 - 60
Retail Merchandiser - March/April 2017 - 61
Retail Merchandiser - March/April 2017 - 62
Retail Merchandiser - March/April 2017 - 63
Retail Merchandiser - March/April 2017 - 64
Retail Merchandiser - March/April 2017 - 65
Retail Merchandiser - March/April 2017 - 66
Retail Merchandiser - March/April 2017 - 67
Retail Merchandiser - March/April 2017 - 68
Retail Merchandiser - March/April 2017 - 69
Retail Merchandiser - March/April 2017 - 70
Retail Merchandiser - March/April 2017 - 71
Retail Merchandiser - March/April 2017 - 72
Retail Merchandiser - March/April 2017 - 73
Retail Merchandiser - March/April 2017 - 74
Retail Merchandiser - March/April 2017 - 75
Retail Merchandiser - March/April 2017 - 76
Retail Merchandiser - March/April 2017 - 77
Retail Merchandiser - March/April 2017 - 78
Retail Merchandiser - March/April 2017 - 79
Retail Merchandiser - March/April 2017 - 80
Retail Merchandiser - March/April 2017 - 81
Retail Merchandiser - March/April 2017 - 82
Retail Merchandiser - March/April 2017 - 83
Retail Merchandiser - March/April 2017 - 84
Retail Merchandiser - March/April 2017 - 85
Retail Merchandiser - March/April 2017 - 86
Retail Merchandiser - March/April 2017 - 87
Retail Merchandiser - March/April 2017 - 88
Retail Merchandiser - March/April 2017 - 89
Retail Merchandiser - March/April 2017 - 90
Retail Merchandiser - March/April 2017 - 91
Retail Merchandiser - March/April 2017 - 92
Retail Merchandiser - March/April 2017 - 93
Retail Merchandiser - March/April 2017 - 94
Retail Merchandiser - March/April 2017 - 95
Retail Merchandiser - March/April 2017 - 96
Retail Merchandiser - March/April 2017 - 97
Retail Merchandiser - March/April 2017 - 98
Retail Merchandiser - March/April 2017 - 99
Retail Merchandiser - March/April 2017 - 100
Retail Merchandiser - March/April 2017 - 101
Retail Merchandiser - March/April 2017 - 102
Retail Merchandiser - March/April 2017 - 103
Retail Merchandiser - March/April 2017 - 104
Retail Merchandiser - March/April 2017 - 105
Retail Merchandiser - March/April 2017 - 106
Retail Merchandiser - March/April 2017 - 107
Retail Merchandiser - March/April 2017 - 108
Retail Merchandiser - March/April 2017 - 109
Retail Merchandiser - March/April 2017 - 110
Retail Merchandiser - March/April 2017 - 111
Retail Merchandiser - March/April 2017 - 112
Retail Merchandiser - March/April 2017 - Cover3
Retail Merchandiser - March/April 2017 - Cover4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue4a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2A
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue6
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue5
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20171112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170304
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_globalsen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_nextgen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910
http://www.nxtbook.com/nxtbooks/phoenix/rm_20140708_reprint
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20131112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130506
http://www.nxtbook.com/nxtbooks/phoenix/rm_mediakit2013
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20121112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20111112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20110910
http://www.nxtbookMEDIA.com