Retail Merchandiser - March/April 2017 - 67

Au Energy (formerly Vintners Distributors)
great place to work. "Our team members ensure every store
is clean, well stocked and comfortable, which are all important factors in making the experience better for customers,"
he says. "You have to do that across the board. To bring the
level up higher, it's through the appearance, the product mix
you have, the offering and how you handle issues that occur
when customers are not happy."
Au Energy is a family business, and it tries to maintain
a family-like culture in the workplace. Goyal says it wants
team members to feel like they're part of his family through
helping them manage a positive work/life balance. "We really
want to be one of the best places in the country to work," he
continues. "We have to create a culture around growth and
improvement. The skillsets required to be a team member
with us can be used across many industries. This is a place
you'll always remember that helped you get better at whatever you do in the future. We build it around family, growth,
self-improvement and improving you and your family."

Fresh Concept
Since its success and after its large acquisition in 2010, Au
Energy has embarked on a new path to flip the switch on
the typical convenience store experience. People typically

come to the Shell-branded V locations for fuel and may or
may not purchase a snack or soda at the convenience store.
"We wanted something unconventional and had a strategy session to figure out our strengths and weaknesses in
the market," Goyal says. "We thought about the Taj Mahal
- let's build the best convenience store ever. But then looking at the costs of something like that, we pared it down to

March/April 2017

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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2017

Contents
Retail Merchandiser - March/April 2017 - Cover1
Retail Merchandiser - March/April 2017 - Cover2
Retail Merchandiser - March/April 2017 - 1
Retail Merchandiser - March/April 2017 - Contents
Retail Merchandiser - March/April 2017 - 3
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