Retail Merchandiser - March/April 2017 - 62
Fresh Thyme Farmers Market
Making healthy eating
affordable is our goal.
[That's why] we are always looking for ways
to achieve this.
Fresh Thyme is also working on a click-and-collect program for its customers.
"We are working with Amazon on their PrimeNow grocery delivery program, but we will roll out an internal clickand-collect program in the near future," Sherrell says. "It'll
give customers the ability to go online, or on their mobile
phone, and order whatever they want in the store. So you
click the item, put it in your shopping basket and check out.
"We'll package your order and bring it out to your car
when you arrive, or you can come inside and grab it," Sherrell continues. "For example, if you're a soccer mom, you
can order your groceries at the game on your phone. Then
pick them up on the way home. So you can go home and
cook dinner, and you didn't even have to take the kids out
of the car."
The goal is to take convenience to a new level in the grocery industry.
"We are busy in this country, [and] too many people think
that being busy means eating unhealthy and eating fast food,"
Sherrell says. "So we want to give people the option to put
healthy food in their bodies, even if they have busy schedules."
Savings are going digital with the addition of Fresh
Thyme's new app, called MyThyme. Customers are now able
to access the weekly sale flyer via their cell phone on the
MyThyme app and add those items to their shopping list so
they remember them when they are in store.
Customers can also opt into an array of additional coupons
or activate updated digital versions of punch cards. "For example, it could be buy five organic salad blends and get the
sixth for free," Sherrell explains. "Or buy 10 sandwiches and
get the 11th free. We are consolidating all the savings tools
into one place and people's phones, which they always carry
with them. So it adds to the convenience factor. It's 'Healthy
Food. Healthy Values' on the go."
Additional MyThyme features are in the works so the app
will evolve as the company's customer base transitions from
reliance on paper ads to digitally-based offerings and content.
"Making healthy eating affordable is our goal," Sherrell
says. "So we are always looking for creative ways to achieve
this - whether it be negotiating better costs from our vendors, self-distributing to cut out the middle-man costs, or
serving up savings in conve- Organic Valley and
nient new digital
loves to partner
with vendors that
have a commitment to health,
or culture. "That
is something we
strive for," Sherrell says. "There
are some people
we work with to-
Organic Valley and Organic Prairie have
been partners with Fresh Thyme for many
years. Fresh Thyme's mission to improve the
way their communities eat by offering fresh
and healthy foods aligns with our mission.
Organic Valley and Organic Prairie farmers
know that growing healthy, organic foods
isn't always easy - but it is always worth it.
We are farmer-owned cooperatives and our
missions involve setting high standards for
our farmers and the products we produced
while supporting our farmer-owners with
economic stability. Since 1988, we've been
working hard, so you can eat well and we
are dedicated to continuing to provide you
with delicious, organic, award-winning dairy,
eggs, soy, veggies, and meat products.