Retail Merchandiser - March/April 2017 - 60
Fresh Thyme Farmers Market
Fresh Thyme grocery stores are equipped with everything
fresh, local and organic. The company is known for its fresh
produce, cut-to-order meats, handmade sausages, freshly
marinated dinner solutions and prepared meals for on-thego customers.
"We have really enhanced the foodservice offerings,"
Sherrell says. "We have an extensive sandwich program
where all of our sandwiches are made in-house, [with] pizza ovens in every store for custom flatbread pizzas, freshly
squeezed juice onsite and salad bars. We really emphasize
Fresh Thyme also wants to make grocery shopping easier
for customers, which is why it focuses on convenience.
"It's all about the ability to get your full-service shopping
done in a timely fashion," he explains. "You don't have to
spend an hour walking through the aisles like the massive
stores that are 200,000 square feet or more, while ours are
30,000 square feet."