Retail Merchandiser - March/April 2017 - 58
Fresh Thyme Farmers Market
perishable items. Fresh Thyme offers a uniquely curated mix
of products to appeal to shoppers wherever they may be on
the spectrum of healthy eating," explains Colein Whicher,
director of marketing and strategy for Fresh Thyme.
"We also have a low profile look and feel within our stores,"
Sherrell says. "When customers walk in they feel warmth
and comfort due to the fact that tall aisles are not boxing
them in. We feel like we've built some of the best-looking
grocery stores in the country over the last couple of years."
Sherrell notes that there are "so many other things" that
people look for in grocery stores.
"The world is getting so much more educated on special
dietary needs," he explains. "Whether it's about the benefits of organic and natural foods or concerns about GMOs,
people look for more in a grocery store than a product on
the shelf. They care about where it's made, how it's made
and then if you are a supporter of your local community. So
the farmer's market concept is a big part of that community
and we want to be your special dietary and healthy grocery
destination, no matter what it is you need."
To augment the company's educational aspirations, Fresh
Thyme recently added two dieticians to its team. The company believes in meeting the cross-over consumer wherever
they may be on the path towards a healthy lifestyle and then
accompanying them on their journey to wellness.
Often times, this is a customer who has been shopping at
conventional grocery stores, but wants to make a lifestyle
switch to incorporate more natural and organic food into
The dieticians will play a key role in educating the crossover shopper on the benefits of healthy food choices and
how to easily incorporate these items into daily meal planning with simple, nutritious and tasty recipes, according
"We have an incredible opportunity to make a difference
in people's lives," he says. "That opportunity is what motivates our team and drives our passion for the business on
a daily basis. If we can educate our communities to make
healthy choices, then we have done our job and have accomplished our mission."