Retail Merchandiser - March/April 2017 - 54
FN Platform February 2017 not only showcased new brands for retailers to discover,
but also provided the latest trends in branded footwear. BY BIANCA HERRON
FN Platform.showcased more than 225
international exhibitors from over 20 countries.
FN Platform's February 2017 show brought more than
1,600 men's, women's, juniors' and children's footwear
brands from 20-plus countries to the Las Vegas Convention
Center on Feb. 21 to 23.
Known as the global showcase for
branded footwear, FN Platform divided
its show floor into six 'lifestyle neighborhoods' showcasing the best in luxury,
women's fashion, children's and juniors',
casual lifestyle, as well as men's and
Each environment had a uniquely
designed lounge area representative of
its fashion category, where all attendees
were able to indulge not only in food,
but also beverages.
FN Platform also emphasized meeting consumer and retailer demand by
not only showcasing the latest trends in
branded footwear, but also new brands
to discover, including Lacoste's FN
Platform debut. In addition, for the
first time ever, France had an exclusive
area to showcase ADC, an elite group
of French footwear brands. The annual show has grown its international
presence to represent more than 225
exhibitors from over 20 countries, including top brands from Britain, Spain,
Portugal, Brazil, Italy and France.
There was literally something for all
attendees and exhibitors to take part in,
as FN Platform also provided several
show floor experiences.
These included foot massages courtesy
of Foot Petals, a Build-A-Bear pop-up
workshop, hair and makeup touchups
by on-demand app GLAMSQUAD
and the FN Platform Opening Night
Concert featuring Berlin of "Top Gun"
soundtrack fame. O