Retail Merchandiser - March/April 2017 - 47

C3 ENTERTAINMENT
Marc's artwork will appear on collectible rifles. Ritchie
Valens' name and likeness appear on Soy Capitan Cola
released in the first quarter of 2017. Then there is The
Three Stooges evergreen brand. "How many classic comedy
brands can you think of that have products at market in
virtually every category?" Khachoian says.
As popular as The Three Stooges brand is, C3 knows
it must produce new Three Stooges content to keep the
classic comedy trio relevant to modern audiences.
The company is working on the next new Three Stooges
feature film that will reunite Chris Diamantopoulos, Sean
Hayes and Will Sasso, who played Moe, Larry and Curly
in 2012's The Three Stooges Movie and is currently scheduled to begin production in 2018.
For younger fans, C3 is working on The Three Little
Stooges, a movie featuring 12-year old versions of Larry,
Moe and Curly. The film is slated to begin production
this year. "Having new productions is vital to help drive
demand for our licensing programs," Khachoian says.
Continuing she says, "We have worked very hard to
achieve this marketplace success with The Three Stooges
brand and expand the multigenerational fan base for the
brand and we are very proud of our accomplishments." O

artist, Marc Lacourciere, better known as Motor Marc,
are among C3's more contemporary personalities. Recent
additions to the company's brand roster include National
Day Calendar and the Rainbow Valley Fire Department
education series for children.
Brands come to C3 both through existing relationships
and C3's recognition as a top global licensor. "We pick and
choose who we want to represent and our brands all have
broad and enduring appeal," Khachoian says.

Serving Clients
The diversity of its brands sets C3 apart from most other
licensing companies. Where others might focus on brands
in a specific entertainment field, C3 represents brands
across a wide spectrum. "It's fun and challenging because
it's a little bit of everything," Khachoian says.
The range of its brands enables the company to touch
multiple industries, but it also leaves few opportunities for
overlap and cross-promotion. Each brand must be handled
on its own merits and C3 challenges itself to be creative in
finding licensees and other opportunities.
"There isn't a rock I've left unturned," Khachoian says.
"I go everywhere. I reach out to everybody. Licensing is
one of those things where the sky is the limit. Whatever
you can think of, you can license." As an example, Motor
March/April 2017

RETAIL-MERCHANDISER.COM

47


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2017

Contents
Retail Merchandiser - March/April 2017 - Cover1
Retail Merchandiser - March/April 2017 - Cover2
Retail Merchandiser - March/April 2017 - 1
Retail Merchandiser - March/April 2017 - Contents
Retail Merchandiser - March/April 2017 - 3
Retail Merchandiser - March/April 2017 - 4
Retail Merchandiser - March/April 2017 - 5
Retail Merchandiser - March/April 2017 - 6
Retail Merchandiser - March/April 2017 - 7
Retail Merchandiser - March/April 2017 - 8
Retail Merchandiser - March/April 2017 - 9
Retail Merchandiser - March/April 2017 - 10
Retail Merchandiser - March/April 2017 - 11
Retail Merchandiser - March/April 2017 - 12
Retail Merchandiser - March/April 2017 - 13
Retail Merchandiser - March/April 2017 - 14
Retail Merchandiser - March/April 2017 - 15
Retail Merchandiser - March/April 2017 - 16
Retail Merchandiser - March/April 2017 - 17
Retail Merchandiser - March/April 2017 - 18
Retail Merchandiser - March/April 2017 - 19
Retail Merchandiser - March/April 2017 - 20
Retail Merchandiser - March/April 2017 - 21
Retail Merchandiser - March/April 2017 - 22
Retail Merchandiser - March/April 2017 - 23
Retail Merchandiser - March/April 2017 - 24
Retail Merchandiser - March/April 2017 - 25
Retail Merchandiser - March/April 2017 - 26
Retail Merchandiser - March/April 2017 - 27
Retail Merchandiser - March/April 2017 - 28
Retail Merchandiser - March/April 2017 - 29
Retail Merchandiser - March/April 2017 - 30
Retail Merchandiser - March/April 2017 - 31
Retail Merchandiser - March/April 2017 - 32
Retail Merchandiser - March/April 2017 - 33
Retail Merchandiser - March/April 2017 - 34
Retail Merchandiser - March/April 2017 - 35
Retail Merchandiser - March/April 2017 - 36
Retail Merchandiser - March/April 2017 - 37
Retail Merchandiser - March/April 2017 - 38
Retail Merchandiser - March/April 2017 - 39
Retail Merchandiser - March/April 2017 - 40
Retail Merchandiser - March/April 2017 - 41
Retail Merchandiser - March/April 2017 - 42
Retail Merchandiser - March/April 2017 - 43
Retail Merchandiser - March/April 2017 - 44
Retail Merchandiser - March/April 2017 - 45
Retail Merchandiser - March/April 2017 - 46
Retail Merchandiser - March/April 2017 - 47
Retail Merchandiser - March/April 2017 - 48
Retail Merchandiser - March/April 2017 - 49
Retail Merchandiser - March/April 2017 - 50
Retail Merchandiser - March/April 2017 - 51
Retail Merchandiser - March/April 2017 - 52
Retail Merchandiser - March/April 2017 - 53
Retail Merchandiser - March/April 2017 - 54
Retail Merchandiser - March/April 2017 - 55
Retail Merchandiser - March/April 2017 - 56
Retail Merchandiser - March/April 2017 - 57
Retail Merchandiser - March/April 2017 - 58
Retail Merchandiser - March/April 2017 - 59
Retail Merchandiser - March/April 2017 - 60
Retail Merchandiser - March/April 2017 - 61
Retail Merchandiser - March/April 2017 - 62
Retail Merchandiser - March/April 2017 - 63
Retail Merchandiser - March/April 2017 - 64
Retail Merchandiser - March/April 2017 - 65
Retail Merchandiser - March/April 2017 - 66
Retail Merchandiser - March/April 2017 - 67
Retail Merchandiser - March/April 2017 - 68
Retail Merchandiser - March/April 2017 - 69
Retail Merchandiser - March/April 2017 - 70
Retail Merchandiser - March/April 2017 - 71
Retail Merchandiser - March/April 2017 - 72
Retail Merchandiser - March/April 2017 - 73
Retail Merchandiser - March/April 2017 - 74
Retail Merchandiser - March/April 2017 - 75
Retail Merchandiser - March/April 2017 - 76
Retail Merchandiser - March/April 2017 - 77
Retail Merchandiser - March/April 2017 - 78
Retail Merchandiser - March/April 2017 - 79
Retail Merchandiser - March/April 2017 - 80
Retail Merchandiser - March/April 2017 - 81
Retail Merchandiser - March/April 2017 - 82
Retail Merchandiser - March/April 2017 - 83
Retail Merchandiser - March/April 2017 - 84
Retail Merchandiser - March/April 2017 - 85
Retail Merchandiser - March/April 2017 - 86
Retail Merchandiser - March/April 2017 - 87
Retail Merchandiser - March/April 2017 - 88
Retail Merchandiser - March/April 2017 - 89
Retail Merchandiser - March/April 2017 - 90
Retail Merchandiser - March/April 2017 - 91
Retail Merchandiser - March/April 2017 - 92
Retail Merchandiser - March/April 2017 - 93
Retail Merchandiser - March/April 2017 - 94
Retail Merchandiser - March/April 2017 - 95
Retail Merchandiser - March/April 2017 - 96
Retail Merchandiser - March/April 2017 - 97
Retail Merchandiser - March/April 2017 - 98
Retail Merchandiser - March/April 2017 - 99
Retail Merchandiser - March/April 2017 - 100
Retail Merchandiser - March/April 2017 - 101
Retail Merchandiser - March/April 2017 - 102
Retail Merchandiser - March/April 2017 - 103
Retail Merchandiser - March/April 2017 - 104
Retail Merchandiser - March/April 2017 - 105
Retail Merchandiser - March/April 2017 - 106
Retail Merchandiser - March/April 2017 - 107
Retail Merchandiser - March/April 2017 - 108
Retail Merchandiser - March/April 2017 - 109
Retail Merchandiser - March/April 2017 - 110
Retail Merchandiser - March/April 2017 - 111
Retail Merchandiser - March/April 2017 - 112
Retail Merchandiser - March/April 2017 - Cover3
Retail Merchandiser - March/April 2017 - Cover4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_novemberdecember2019_issue6A
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_septemberoctober2019_issue5
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_septemberoctober2019_issue5a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_julyaugust2019_issue4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue4a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2A
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue6
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue5
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20171112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170304
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_globalsen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_nextgen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910
http://www.nxtbook.com/nxtbooks/phoenix/rm_20140708_reprint
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20131112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130506
http://www.nxtbook.com/nxtbooks/phoenix/rm_mediakit2013
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20121112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20111112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20110910
http://www.nxtbookMEDIA.com