Retail Merchandiser - March/April 2017 - 46
Maintaining A Legacy
C3 Entertainment is the company
charged with introducing The Three
Stooges' laughs and nyuks to each new
generation. The Three Stooges founded
the company as Comedy III Productions Inc. in 1959 to handle their licensing and productions.
Six decades later, C3 continues
to evolve. The licensing of Stooges'
materials still makes up the bulk of its
business, but in the last five years, the
company has added other brands as well
as content distribution. "You won't find
a lot of licensing agencies that also do
content distribution and productions,"
C3's library of more than a thousand
hours of content consists of many Three
Stooges titles, which include 156 cartoon episodes, to feature films in many
genres, including faith-based, romantic
comedies and cult horror movies, military and historical documentaries and
educational programs for children. Khachoian says content distribution was a
natural evolution for the company with
the rise of streaming services such as
Hulu and Amazon. But its distribution
is not limited to digital; C3 distributes
content globally for cable and network broadcasts and
products. C3 also
produces TV specials
and feature films for
on a worldwide basis.
Content distribution is only a part of
the expansion going
on at C3. The Three
Stooges have long
been intertwined with
the company's lineage,
but C3 also represents
other brands and
personalities that span
generations. Some of
these brands include
pioneering rock 'n'
rollers Ritchie Valens
and J.P. Richardson,
famously known as
"The Big Bopper."
C3 is also developing
a licensing program for
John Mueller's Winter
Dance Party, a traveling
tribute show commem-
orating the 1959 tour of musical legends
Buddy Holly, Ritchie Valens and The
Big Bopper that ended tragically when
the three musicians and their pilot were
killed in a plane crash, widely referred to
as "The Day The Music Died."
The acts may be considered oldies
rock, but Khachoian says Valens, The
Big Bopper, and Holly are still appreciated by listeners, and their timeless music continues to inspire today's biggest
artists. "[Valens] was the first Latino
rock star, so there's nothing old about
that," she says.
Valens especially resonates with a
younger cross-cultural audience.
The company represents modern
talent and brands as well. Celebrity Chef Jason Santos, who operates
three restaurants in Boston; Magician
Michael Grandinetti, a staple on CW's
Masters of Illusion;and world-renowned