Retail Merchandiser - March/April 2017 - 45

C3 ENTERTAINMENT

C3 Expands
C3 Entertainment Inc. bridges classic entertainment such as The Three Stooges with more
contemporary artists. BY TIM O'CONNOR
Three Stooges fans really
are wise guys. When the
calendar rolls over to any
of The Boys' birthdays, fans
call the offices of C3 Entertainment, the brand owner
of The Three Stooges, to
wish them a happy birthday.
Sometimes they even
call to ask if The Boys
are still alive. The
staff just laughs and
enjoys the calls as if
they were one of the
Stooges' famous bits.
Ani Khachoian,
"It's actually a good
executive vice pressign, especially if it's a
ident of licensing,
merchandising and
younger person calling
distribution
because it reinforces
www.c3entertaintheir contemporary
ment.com
Glendale, Calif.
relevance," Marketing
and Social Media
Manager Andrea DeLesDernier says.
The Three Stooges silly slapstick comedy remains just as popular today among
longtime fans and all generations. Even
after 20 years with the company, Ani
Khachoian, executive vice president of
licensing, merchandising and distribution, still finds herself surprised by some
of the requests she receives. She's been
asked to sign off on everything from
clearances for a Three Stooges-themed
birthday cake to rap lyrics. "I've seen
throughout the years younger generations and more women become fans,"
Khachoian says.
March/April 2017

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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2017

Contents
Retail Merchandiser - March/April 2017 - Cover1
Retail Merchandiser - March/April 2017 - Cover2
Retail Merchandiser - March/April 2017 - 1
Retail Merchandiser - March/April 2017 - Contents
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Retail Merchandiser - March/April 2017 - Cover3
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