Retail Merchandiser - March/April 2017 - 42
AINSWORTH PET NUTRITION
Rachael Ray™ Nutrish® is an Ainsworth owned
and developed brand that was created in
collaboration with Rachael Ray in 2008.
Chewing On Health
With a pet-first mentality, Ainsworth Pet Nutrition aims to consistently provide animals
with high-quality foods. BY BIANCA HERRON
Ainsworth Pet Nutrition believes in families - whether they have two legs or four. The Meadville, Pa.-based
company was founded more than 75 years ago by George
Ainsworth Lang, with a commitment to providing dogs and
cats with the safest, highest-quality foods.
Since its start in 1933, the Meadville,
Pa.-based company has always made
affordability for its consumers, also
known as "pet parents," a key priority of
Ainsworth. Lang launched the company
after one of his dogs had a litter of puppies. It was during the Great Depression
and he started making his own dog food
to feed the pups. Little did Lang know
it would turn into a thriving business.
Today, the company is proud to continue upholding that tradition with the
launch of two new projects in 2017 from
Rachael Ray™ Nutrish®, Vice President
of Marketing Steve Joyce says.
"We will be launching Peak™, a new
dry dog food line that is meat first, grain
free, contains 30 percent protein, and includes novel proteins like venison, duck
and quail," Joyce says. "We will also be
launching a line of fun, tasty, meat-first
treats that include Deli Cuts™, Savory
Roasters™, Meatloaf Morsels™, Burger
Bites and Pawsta™ formulas. Consum-