Retail Merchandiser - March/April 2017 - 36

WWE

A Worldwide Reach
Action figures make up the majority
of the company's total toy licensing
business. Other WWE toy licensing
categories include vehicles such as
Playmates' Nitro Sprints and Nitro
Machines series; construction toys; and
role-play sets.
Toys are a main driver of WWE's
consumer products division. The division reputed a total of $27.8 million in
revenue in Q4 2016, a 16 percent increase from the previous quarter. The increase was driven by higher online sales
of merchandise at WWE Shop - the
company's main e-commerce platform.
Revenues on the year also increased 10
percent to $107.9 million from $98.4
million in the prior year.
The company continues to extend the
global reach of its products. WWE toys
and other items are sold in 100 coun-

36

RETAIL-MERCHANDISER.COM

tries including China, India, Mexico
and Australia; as well as throughout
Europe; the Middle East and South
America. "Mattel, Playmates, JAKKS
Pacific and Funko are truly global

"

WrestleMania, around the corner. The
33rd edition of the event is April 2 at
the Citrus Bowl in Orlando, Fla. Last
year's event, at AT&T Stadium in Dallas, netted the company $4.55 million

We have TV programming on the
air around the world 52 weeks a
year, with no off season.

companies which allow us to have a
footprint in all territories where we
have programming," Collins says. "We
want to make sure our fans can buy our
products in all the places where they can
see our TV programming."
WWE's global merchandising and
retail efforts are now in high gear, with
the company's signature event,

March/April 2017

"

in on-premises merchandise sales over
a four-day period, a 37 percent increase
over the previous year.
WrestleMania-related plans include
Superstar appearances and other special
events in Orlando and elsewhere as well
as dedicated signage and retail spaces
for WWE items in major retail outlets.
"We know everyone can't come to
Orlando for WrestleMania, but [WWE
Chairman & CEO Vince McMahon's]
mantra has always been 'How do we
bring WrestleMania to people around
the world?'," Collins says. "This is why
we work closely with our retail partners
- so they can bring the WrestleMania
experience to each and every one of
their customers." O


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2017

Contents
Retail Merchandiser - March/April 2017 - Cover1
Retail Merchandiser - March/April 2017 - Cover2
Retail Merchandiser - March/April 2017 - 1
Retail Merchandiser - March/April 2017 - Contents
Retail Merchandiser - March/April 2017 - 3
Retail Merchandiser - March/April 2017 - 4
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Retail Merchandiser - March/April 2017 - Cover3
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