Retail Merchandiser - March/April 2017 - 33
show with the launch of the new concept called Licensing
Week. Licensing Week acknowledges the many licensing
events going on in and around the show such as the LIMA
Awards, the Entertainment Summits, Licensing University,
the Opening Night Party, the Women in Toys event and
Licensing Breakfast, among many others.
Additional components of the newly announced Licensing Week include:
* An Orientation Breakfast on May 22 to familiarize
attendees and exhibitors new to Licensing Expo;
* A Retail Lounge, where retailers can stop for refreshments and pick up a gift bag provided by Licensing
* An Agents' Business Forum held Thursday, May 25,
created to assist attending and exhibiting brand owners
in search of representation connect with licensing
* Invitation-only Studio Screenings hosted by Mattel
Inc. and NBCUniversal to unveil upcoming projects.
Hang Ten, Line Friends, FAO Schwartz, Coca-Cola, Yale
University, Toon Goggles and Vooz Co Ltd.
Licensing University, part of Licensing Week, a 25-session seminar series, will also be held during Licensing Expo.
Beginning on May 22 and hosted by LIMA, sessions are
open to all attendees and exhibitors, providing insight into
everything from the basics of licensing to retail strategies
and extending your brand globally. Each year, Licensing
University also offers sessions that are specific to emerging
trends in the industry.
Other upcoming events for UBM's Global Licensing
Group in 2017 include Brand Licensing Europe (Oct. 10
to 12) along with two new shows in Asia: Licensing Expo
Japan (April 26 to 28) and Licensing Expo China ( July 18
to 20). UBM's mission is to provide opportunities around
the world to bring brands and products together to explore
and cement licensing partnerships.
Each year at Licensing Expo there is something unique
and new. Licensing Expo is a window into the new products, movies, trends and pop culture items that will be in the
public eye in the next 18 to 24 months. For more information about this and other upcoming UBM shows, visit
Returning highlights include the Matchmaking Service,
which allows registered attendees and exhibitors to search
for, connect and schedule meetings with potential licensing partners before the show begins and the must-attend
Opening Night Party on May 23.
Exhibitors utilize Licensing Expo, and now Licensing
Week, as the forums to announce new licensed products
and partnerships, debut new movies and TV shows, introduce new brands or re-introduce nostalgia brands. Most
noticeable at the show will be the increase in the number
of new exhibitors including Auldey Toys, French Bull,