Retail Merchandiser - March/April 2017 - 32

LICENSING EXPO

More than 16,200 retailers, manufacturers
and licensees from all over the world attend
Licensing Expo.

Product Excellence
Licensing Expo continues to bring retailers and licensees together as the world's largest
tradeshow dedicated to licensing and brand extension.
The Licensing Expo is owned and organized by UBM
Americas and sponsored by the International Licensing
Industry Merchandisers' Association (LIMA). The Expo
will be held at the Mandalay Bay Convention Center in Las
Vegas on May 23 to 25.
For 37 years, Licensing Expo has connected the worlds' most influential entertainment, character, fashion, art and
corporate brand owners with consumer
goods manufacturers, licensees and
retailers. This show is the meeting place
for the global licensing industry where
brands and products come together to
explore and cement licensing partnerships. The 2016 show featured 5,000+
32

RETAIL-MERCHANDISER.COM

brands and 489 exhibiting companies
across 240,000-square-feet of exhibition
space with 218 new exhibitors. This year
will likely be the biggest show yet.
More than 16,200 retailers, manufacturers and licensees from all over the
world attend Licensing Expo to:
* Differentiate their product offerings
with licensed brands and characters
that consumers trust and love;

March/April 2017

* Secure the rights to 5,000 of the hottest brands - such as Barbie, Candie's, Coca-Cola, NFL players and
Call of Duty - from a wide range of
categories all over the world; and
* Spot trends and find out which
brands and characters consumers
will be demanding in the next 18 to
24 months.
Licensing Expo has also seen a rise
in international attendance over three
consecutive years. The countries with
the greatest increase in representation in
2016 were Argentina, Colombia, Italy,
New Zealand, China and India.
This year, Licensing Expo will have
a completely new look and feel for the


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2017

Contents
Retail Merchandiser - March/April 2017 - Cover1
Retail Merchandiser - March/April 2017 - Cover2
Retail Merchandiser - March/April 2017 - 1
Retail Merchandiser - March/April 2017 - Contents
Retail Merchandiser - March/April 2017 - 3
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Retail Merchandiser - March/April 2017 - Cover3
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