Retail Merchandiser - March/April 2017 - 31
customer service, it's just lip service,"
Morosohk says. "We are problem-solvers. Our people are highly trained and
have a better interface with customers
than you would get at a big-box store,
where you are just taking something off
the shelf and not really seeing or talking
The company ensures that its customers can find whatever they need at
its stores. Stores use end-cap displays to
spotlight new products and promotions.
"Our philosophy is to have a wide
breadth and depth of product," he explains. "Quite often, businesses today are
run on a shoestring - we want to make
sure every customer who comes into one
of our stores walks out with whatever
Ricciardi Brothers' central purchasing department orders products, which
are then stocked in three warehouses.
Products from these warehouses are
made available to each location. The
company distributes products to each of
"We have a core product offering,
and each store's customer base creates a
demand for the balance," Morosohk says.
"Each store might be a little different -
there is not a single planogram we use for
all of our stores. We are flexible enough
to fulfill the needs of each store." O