Retail Merchandiser - March/April 2017 - 30
treat people well, and that is why we have longevity," Morosohk says. "We have more prospects than jobs available."
More than 80 percent of Ricciardi Brothers' sales can be
attributed to its long-lived relationship with Benjamin
Moore and its products.
"We go back to the early 1950s with them, and over the
years we've grown to become one of their largest dealers in
the United States," Walter Ricciardi says. "We try to take
advantage of every promotion they have."
Many of the training programs Benjamin Moore offers
to Ricciardi Brothers are exclusive to the company's employees, which is a benefit.
"One advantage we have over other dealers is when
training sessions are offered to a specific geographic region
of dealers, because of our size, we can fill an entire class
with our associates," Morosohk says. "This lets us tailor the
time and the place for training."
When we purchase a
store and meet its employees, we say, 'Welcome to the family.'
Ricciardi Brothers' ongoing store renovation efforts are
also driven by its status as a prominent Benjamin Moore
dealer. All of the company's stores are being upgraded in
accordance with Benjamin Moore's "Store of The Future"
campaign. Renovations are expected to take roughly one
year to complete.
New store features will include new signage, an improved
color selection area, LED lighting and new flooring. "This
will give our stores a new, very clean look inside and out,"
Ricciardi Brothers supplements the Benjamin Moore line
with high-end specialty paints including the Fine Paints of
Europe and Farrow and Ball lines. The company also carries
Rustoleum industrial products.
'Breadth and Depth'
Each Ricciardi Brothers store is organized around a central
service counter where an employee can apply tints and colors
to paints. Employees also share their knowledge of paint-related products, such as different brush or roller types.
"A lot of the time, when people say they have good