Retail Merchandiser - March/April 2017 - 29
businesses, the company also employs
an eight-person outside sales staff that
directly approaches prospective customers such as schools, apartment management companies and state and county
agencies. "This is a tremendous help to
our industrial and commercial business,"
All of Ricciardi Brothers' stores share
a common culture. "When we purchase a store and meet its employees
for the first time, we say 'Welcome to
the family,'" General Manager Glen
Morosohk says. "Even as large as we've
become, we have never lost touch with
our family origins."
Building on Strengths
products in its stores as well as online.
The company's Décor Elements lines of
fashion blinds and window treatment is
available exclusively on its website.
In addition to its retail and online
Ricciardi Brothers' employees are continuously trained on the best use of the
products they sell. Training is provided by the company as well as by the
manufacturers whose products it carries.
Most notably, this includes Benjamin
Moore, which trains the stores' managers. Allpro, the company's buying group,
also offers training.
Ricciardi Brothers' managers and
executive staff take a coaching approach
to management of the business.
"With the amount of employees we
have, it is very difficult to hire people
who possess every single attitude and
aptitude we want in an associate," he
adds. "When we find someone who is
good, we will supplement any weaknesses they may have and help them to
improve their skills. We recognize the
strengths of our people and try to build
on those strengths."
The company's positive reputation
among employees attracts many prospective workers. "Our employees find us.
We have had a period of rapid growth
during the past six to seven years. It has
become common knowledge that we