Retail Merchandiser - March/April 2017 - 17

"

MARS RETAIL GROUP

Mars serves as a compass to help
guide our business decisions and
unite us across geographies, languages, cultures and generations.

tomers and consumers, while also ensuring it keeps a close eye on market
trends so it can continue delivering
value. For example, the company
has found consumers really enjoy
products that are personalized or
customized to a specific event, so the
Colorworks and mass customization
offerings really tie into that consumer
trend and need.
"We are always open to listening
and observing the market and working
to make sure we continue to meet and
exceed expectations and delight our
consumers," Capizzi says. "Even though
we are part of a larger organization with
a 75-year-old brand, our entire Mars
Retail division sees ourselves as entrepreneurs. As entrepreneurs, we never
rest on past success and are looking
forward on how to grow our business
and improve consumers' experiences
with our brands."

Guiding Principles

Mars, Incorporated's internal culture is
built around Five Principles: quality, responsibility, mutuality, efficiency and freedom. "These principles are the foundation
of our culture and our approach to business. They unite us across geographies,
languages, cultures and generations,"
the company says. "Our Five Principles
are synonymous with Mars and have been
guiding Mars associates throughout most of
our company's history.
Every day, we do our best to put our
principles into action through our work
and our relationships with our consumers,
customers, business partners, communities
and one another."

"

Upfront

spired and proud at the reaction of
consumers when they interact with
M&M'S® brands," he adds. "Whether
it is a consumer that comes across our
product, such as an M&M'S® dispenser
when they are shopping at their favorite
grocery store, the reaction of consumers entering M&M'S® World for the
first time or the look on someone's face
when they see a customized bowl from
MY M&M'S® with their
face, personalized message or
favorite sports team, it always
puts a smile on someone's face
and that to me is priceless."
Capizzi credits much of
M&M'S® success to Mars
Retail Group being a supportive and inspiring place to
work. "Mars serves as a compass to help guide our business decisions and unite us
across geographies, languages,
cultures and generations," he
says. "The result is stronger
relationships with everyone
- our consumers, customers,
business partners, communities and each other. While
we are happy and proud of
where we have come from, we
are always eager to evolve, so I
always look forward to the next
new thing and trying to figure the
best way to get there." O

Interacting
with the M&M'S®
brand and experiencing an M&M'S®
World store can be a fun, unique experience for consumers. The company
brings the M&M'S brand to life this
way. Capizzi says he loves watching
their expressions of wonderment as
people experience the colorful
stores filled with their favorite
M&M'S® characters, the
product offerings and
incredible chocolate
displays.
"I am always in-

©

March/April 2017

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http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2017

Contents
Retail Merchandiser - March/April 2017 - Cover1
Retail Merchandiser - March/April 2017 - Cover2
Retail Merchandiser - March/April 2017 - 1
Retail Merchandiser - March/April 2017 - Contents
Retail Merchandiser - March/April 2017 - 3
Retail Merchandiser - March/April 2017 - 4
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