Retail Merchandiser - March/April 2017 - 16

Upfront

MARS RETAIL GROUP

following its mutuality principle,
one of Five
Principles
©
that the
company has
embraced and
anchored itself on since the beginning.
"A mutual benefit is a shared benefit; a
shared benefit will endure," the company says. The other principles are quality,
responsibility, efficiency and freedom.
"We try to design our programs so
that all parties benefit," Capizzi says.
"We work with our licensees to offer
a quality product at a fair price to our
customers who, in turn,
offer value to their
consumers. If all
parties are not
consistently
benefiting
from the
relationship
then chances
of repeat
diminish.
We've been
doing this
consistently
©
for years so
16

RETAIL-MERCHANDISER.COM

we like to think we have been delivering
on our mutuality commitment.
"Our partners have helped bring the
M&M'S® brand to life in new and different ways," he continues. "Their products continue to surprise and delight
our consumers with quality executions.

Our licensees have been essential to
providing reach beyond our M&M'S®
World stores."

Staying Connected
Mars Retail Group strives to stay in
tune and connected with its retail cus-

Celebrate your favorite team with customized M&M'S® featuring MLB, NBA & NFL team blends.

March/April 2017


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2017

Contents
Retail Merchandiser - March/April 2017 - Cover1
Retail Merchandiser - March/April 2017 - Cover2
Retail Merchandiser - March/April 2017 - 1
Retail Merchandiser - March/April 2017 - Contents
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