Retail Merchandiser - March/April 2017 - 16
MARS RETAIL GROUP
following its mutuality principle,
one of Five
anchored itself on since the beginning.
"A mutual benefit is a shared benefit; a
shared benefit will endure," the company says. The other principles are quality,
responsibility, efficiency and freedom.
"We try to design our programs so
that all parties benefit," Capizzi says.
"We work with our licensees to offer
a quality product at a fair price to our
customers who, in turn,
offer value to their
consumers. If all
parties are not
for years so
we like to think we have been delivering
on our mutuality commitment.
"Our partners have helped bring the
M&M'S® brand to life in new and different ways," he continues. "Their products continue to surprise and delight
our consumers with quality executions.
Our licensees have been essential to
providing reach beyond our M&M'S®
Mars Retail Group strives to stay in
tune and connected with its retail cus-
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