Retail Merchandiser - March/April 2017 - 14
MARS RETAIL GROUP
Director, Retail Brand
Mt. Arlington, N.J.
Mars Retail Group works closely with licensing partners to bring new M&M'S® offerings to
consumers and retail customers everywhere. BY STEPHANIE CRETS
Mars Retail Group is taking the candy world by
storm and bringing incredible offerings to its customers every day.
From its delicious chocolate candy to fun,
well-known characters, M&M'S® has
something for everyone. For more than
75 years, the brand has brought colorful
chocolate fun to M&M'S® fans around
the world and Mars Retail Group is
helping to further that ambition.
"Our goal within Retail Brand Ac-
tivation has always been to bring some
of the unique experiences of M&M'S®
World and MY M&M'S® to life with
our everyday retail partners," says
Director, Retail Brand Activation, John
Capizzi. "It's really about fine-tuning
our overall offering to our customers."
Mars Retail Group operates on the
Licensing is a major component of how
Mars Retail Group promotes consumer
loyalty to the M&M'S® brand.