Retail Merchandiser - March/April 2017 - 104

SOLUTION PROVIDER DATA MANAGEMENT

Data Leads the Way
New research indicates that more than a third of retailers are on track with
omnichannel execution. BY PETER ZABALLOS

Retailers who succeed at moving beyond
omnichannel retail will become the leaders
of tomorrow.

Throughout the past decade, omnichannel retail has been top-of-mind
for industry executives and those who
manage supply chain ecosystems. For
the last half of that decade, SPS Commerce has worked with Retail Systems
Research (RSR) to benchmark and
translate omnichannel challenges and
opportunities into planned technology
investments for retailers, manufacturers,
and distributors and logistics services
providers.
In this year's report, Retail Insights
2017: Moving Beyond Omnichannel, a big
shift was evident.
104

RETAIL-MERCHANDISER.COM

The report revealed omnichannel retail
has moved from a standalone "initiative"
to being the center of business strategy
and operations, especially for retailers.
It's now driving the entire business.
According to the report, more than
35 percent of survey participants believe
their omnichannel strategies are on track,
up nearly 200 percent year-over-year. Yet,
some of those respondents are keeping
a close eye on consumers' demands to
see how they affect their plans - possibly derailing some of their progress.
And they're not the only ones watching
consumers' behavior, as 75 percent of

March/April 2017

respondents are increasingly concerned
and cite it as the top factor driving their
business over the next five years.
Retailers see fewer opportunities
for growth in 2017, making them less
optimistic about the future than their
ecosystem peers. Contributing to retailers' less optimistic viewpoint is increased
competition: More and more manufacturers and distributors are selling direct
to consumers with 60 percent of manufacturers and 58 percent of distributors
running websites that do just that.
As a result, the race is on. All ecosystem participants are working hard to


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2017

Contents
Retail Merchandiser - March/April 2017 - Cover1
Retail Merchandiser - March/April 2017 - Cover2
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