Retail Merchandiser - March/April 2017 - 102

SOLUTION PROVIDER CATEGORY MANAGEMENT

Staying Efficient
Here are three steps to help retailers achieve operational efficiency in their stores.
BY SUSAN SENTELL

Category Management is undergoing
a profound reinvention. The Category Management
Association (CMA)
released its "Category
Susan Sentell
Management 2.0 Best
Practice Whitepaper" last year. Shopper
diversity, new retail formats and more
data and analytical tools will enable
better processes. And manufacturers and
retailers are pulling out all the stops to
improve profitability while delivering an
exceptional experience to the shopper.
As planograms, floor planning
and shelf merchandising evolve, the
critical centerpiece of these activities
is consistent and accurate product
content. In order for retailers and their
CPG partners to continue delivering a
satisfying shopper experience, here are
three steps for achieving operational
efficiency in store.

integration and access for these different retailer needs.
Since planogram measurements are
so critical, the product content used by
space management applications also
should be verified to ensure product
weights dimensions are accurate. This
ensures that retailers can be efficient
throughout their supply chain, from
warehouse storage to shipping and delivery through shelf stocking. Gladson's
proprietary content collection process ensures such accuracy. An added
benefit: As an early adopter of the
GS1 measurement standards, Gladson content can help retailers speed

Ensure Proper Product Usage
To effectively market and sell products
today, retailers need a comprehensive
and accurate representation of each
item. But all content is not created
equal. The exacting dimensional requirements for an in-store shelf set may be
different than the larger image or precise color required for a merchandising
banner. It is critical that retailers have
access to the different product images
and detailed descriptions they need.
This includes captured and verified
product details as well as manufacturer-sponsored lifestyle images,
romance copy and other marketing
material. Gladson's platform allows
102

RETAIL-MERCHANDISER.COM

March/April 2017

To effectively market and sell products,
retailers need a comprehensive and accurate
representation of each item.

their GDSN implementation. Our
GS1-certified measurement system
supports both retail grocery and food
service, allowing for standards compliance across formats.

Execute Accurate Planograms
Each year, big investments are made
to create and rollout new planograms.
Whether you are using advanced
analytics to drive space management
or building shelf sets based on personal
hard-earned experience, the planogram
must be fueled with the most accurate
and trustworthy product content and
images. For example, if a shelf set is


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Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2017

Contents
Retail Merchandiser - March/April 2017 - Cover1
Retail Merchandiser - March/April 2017 - Cover2
Retail Merchandiser - March/April 2017 - 1
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