Retail Merchandiser - March/April 2017 - 100
SOLUTION PROVIDER RETAIL TRENDS
While the 2016 holiday season is one for the history books, it's the future that counts
for retailers. BY AIMEE KOONTZ
Technology has changed the operations side of
the retail industry. Retailers can take advantage
with tech-enabled platforms.
The good news for America's retailers:
We're still living in a material world. If
sales reports continue their trend, the
holiday 2016 period will go down in
history as America's first trillion-dollar
selling season, with Cyber Monday
2016 paving the way as the biggest single online shopping day in U.S. history.
But the registers weren't ringing at the
same rate for every retailer, and there are
trends that can be gleaned for retailers
across the physical and online landscape
for 2017 and beyond.
Some of the trends that continue
to dominate conversations and media
coverage have become so obvious that
they're really business-as-usual now.
Consumers are addicted to mobile. Customers crave personalization. And shoppers enter a store armed with almost as
much information as the associate on
So, to get to the really meaningful information that can help retailers identify
where to shift their focus in 2017, we
took a deeper dive into how consumers behaved and how retailers reacted.
Here's what we found.
Channel Your Efforts
Consumers don't think in terms of
channels. They think in terms of the
brand, regardless of how or where they
encounter it, and they expect the same
experience across any channel that the
Smart brands integrated all facets
of their products and experiences
throughout their channels, utilizing
technologies like RFID to track inventory as a way to eliminate customer
disappointment when products weren't
available in a particular channel at a