Retail Merchandiser - November/December 2016 - 75


Super King Markets
adds. "We have more than 300 SKUs in the mixed nut department and it's so large and unique that other southern
California retailers are copying us. Dried fruits and nuts are
big items in the Middle East, and all of us like cashews,
pistachios and mixed nuts."
Super King Markets adds new products weekly and is currently expanding its offerings to include more "Healthy Direction" products. "Those are anything that come under the
heading of organic, non-GMO, low sodium or low sugar,"
Barth explains. "It is anything that has a particular brand or
package identified with a healthy attribute. We are rapidly expanding organic and natural products across all departments."
The company can provide a wide variety of international
food products at a reasonable price because of its volume.
"It's no secret we need volume," Barth says. "We have 12 to
14 checkout stands in our stores and we generate big volume
in our stores."
Although buying in bulk helps maintain competitive
pricing, Super King Markets employs 12 buyers for its seven stores to ensure it is partnering with the best suppliers
and getting the best prices for its products. "We have great
vendor partners who support us with on-time deliveries and
participate in our marketing plans," Barth says. "We have
good, stable, successful partnerships."
Super King Markets has a core group of suppliers it works
with regularly, but the company is always open to adding
new vendors. The company has a vendor portal on its website where potential partners can introduce themselves.
"Southern California is so competitive, I assume everyone in
this environment has to be constantly looking from a price
perspective," Barth adds. "That said, there is something to be
said for long-term relationships because they understand us
and we understand them, and we are on a first name basis
with many people in our vendor companies."

to speak to our customers. We can usually find an employee
who can speak to a customer in their native language."
Super King Markets offers full-time positions to a majority of its workforce. It also provides people with a future as
the company looks to promote from within as it continues
to expand. "We are trying to be a good employer, give people
lots of hours and keep them busy," Barth says. "A busy store
is just a little more fun than if it's really quiet. The more
engaged our people are the more fun they will have."
By engaging with the customer, Barth believes Super
King Markets employees will find retail more interesting
and exciting. "Human contact is what energizes us," he adds.
"By being at work and connecting with someone on any level is better than not doing it. We try and focus on that as
an attribute of job satisfaction. We have no self-checkouts
and baggers are at every checkout stand because we are very
focused on service."
Moving forward, Super King Markets plans to continue
expanding throughout southern California. "We will continue to grow the store network by focusing on increased
opportunities for existing employees," Barth says. "We will
continue to look at technology that improves our cost of
doing business and visibility into the business." O

Solid Expertise
Customer service is of the utmost importance at Super King
Markets. The company prides itself on hiring people who
are right for retail and then providing them with very specific training in regards to the department they will be working. "There is a set of personal characteristics for retail that
people either have or don't have," Barth says. "We try to be
effective in the hiring process and hire people who are right
for retail. We hire right, train them and lead them in a way
that will help them be successful as long as they are here."
As diverse as its customers are, the same can be said for
Super King Markets' employees. "We have dozens of employees whose first language is something other than English," Barth notes. "It's good, wonderful and fun, but it's also
a challenge in terms of communication. It provides us the
benefit of diversity, excitement, authenticity and the ability
November/December 2016

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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
Retail Merchandiser - November/December 2016 - 7
Retail Merchandiser - November/December 2016 - 8
Retail Merchandiser - November/December 2016 - 9
Retail Merchandiser - November/December 2016 - 10
Retail Merchandiser - November/December 2016 - 11
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Retail Merchandiser - November/December 2016 - 13
Retail Merchandiser - November/December 2016 - 14
Retail Merchandiser - November/December 2016 - 15
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Retail Merchandiser - November/December 2016 - 17
Retail Merchandiser - November/December 2016 - 18
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Retail Merchandiser - November/December 2016 - 20
Retail Merchandiser - November/December 2016 - 21
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Retail Merchandiser - November/December 2016 - 25
Retail Merchandiser - November/December 2016 - 26
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Retail Merchandiser - November/December 2016 - 28
Retail Merchandiser - November/December 2016 - 29
Retail Merchandiser - November/December 2016 - 30
Retail Merchandiser - November/December 2016 - 31
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Retail Merchandiser - November/December 2016 - 33
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Retail Merchandiser - November/December 2016 - 35
Retail Merchandiser - November/December 2016 - 36
Retail Merchandiser - November/December 2016 - 37
Retail Merchandiser - November/December 2016 - 38
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Retail Merchandiser - November/December 2016 - 40
Retail Merchandiser - November/December 2016 - 41
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Retail Merchandiser - November/December 2016 - 43
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Retail Merchandiser - November/December 2016 - 46
Retail Merchandiser - November/December 2016 - 47
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Retail Merchandiser - November/December 2016 - 49
Retail Merchandiser - November/December 2016 - 50
Retail Merchandiser - November/December 2016 - 51
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Retail Merchandiser - November/December 2016 - 60
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Retail Merchandiser - November/December 2016 - 62
Retail Merchandiser - November/December 2016 - 63
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Retail Merchandiser - November/December 2016 - 88
Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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