Retail Merchandiser - November/December 2016 - 73


Smoker Friendly

tions and creates a welcoming environment for employees
and customers.
Every employee has the opportunity to make the store his
or her own with guidance from the owners. Smoker Friendly also has a profit-sharing program and frequently gives bo-

nuses and raises. "They create the environment and it gives
them the feeling of it being their own, which helps when
they have accountability and ownership in what they're doing," Bartley says. "We're very laid back, and it's a really cool
environment to work in. People are happy to be a part of it,
help to create it and watch it grow."
Smoker Friendly's goal is to have at least 50 stores and
nine more liquor stores in the next five years. "I want to
continue to build what we've done over the last 20 years and
provide more jobs in West Virginia," Bartley explains. "I'm
proud of the direction the company has gone in since my
dad started the business.
I do have a college degree
but I think I've learned Swisher International
more in the last 15 years Swisher International is proud to support
working with my father Smoker Friendly of West Virginia. Our
and being hands-on in partnership has spurred year after year
growth and has helped to make Swisher
the stores with the peoSweets the #1 Brand in WVA. Under the
ple. I'm really proud of guidance of Regan Bartley, Smoker Friendly
the relationships we have has become the destination store for adult
instilled and grown with tobacco consumers in WVA. Her leadership
all of our employees and and dedication to the business is something
to be admired.
customers." O

November/December 2016

SMOKER_FRIENDLY.indd 73

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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
Retail Merchandiser - November/December 2016 - 7
Retail Merchandiser - November/December 2016 - 8
Retail Merchandiser - November/December 2016 - 9
Retail Merchandiser - November/December 2016 - 10
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Retail Merchandiser - November/December 2016 - 15
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Retail Merchandiser - November/December 2016 - 20
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Retail Merchandiser - November/December 2016 - 25
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Retail Merchandiser - November/December 2016 - 28
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Retail Merchandiser - November/December 2016 - 30
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Retail Merchandiser - November/December 2016 - 35
Retail Merchandiser - November/December 2016 - 36
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Retail Merchandiser - November/December 2016 - 50
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Retail Merchandiser - November/December 2016 - 88
Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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