Retail Merchandiser - November/December 2016 - 72


Smoker Friendly

"

We're very laid back,
and it's a really cool
environment to work
in. People are happy
to be a part of it.
New Trends

"

Since its inception in 1997 by Bartley's father, Steve Norman, Smoker Friendly has diversified its offerings quite a
bit. The company added liquor to a few locations, rebranding
some of them as Smoker Friendly Liquor Plus. The company capitalized on the growing popularity of the e-cigarette
and vape trends and added more glass pipes for customers to
get their supplies as more states legalize marijuana.
"I try to stay on top of what's going on in other industries, not just our industry, so I end up doing a lot of things
that are outside of the box when it comes to tobacco out-

lets," Bartley explains. "We went big on the vape because it's
huge and evolves very quickly, as far as devices and juice go.
Customers come to us for juices because we have a different selection; we don't have handmade or homemade ones,
like some stores. Our juices are all regulated by well-known
companies that have put in the research to be safe products
for the customers. I hope to see our sales grow since we'll be
a safer place to come for that type of product."
Additionally, Smoker Friendly added growler stations to
two of its locations to get into the growing popularity of
craft beer. Customers can come in and buy a growler, which
is a refillable container for draft beer, and fill it up with a locally brewed beer or other craft beer. The company's growlers are made of a dark amber glass to protect the beer inside
from damaging ultraviolet rays.
"We're going to be expanding the growlers in stores because we think it will succeed," Bartley says. "There's been
education involved on our side and for customers about what
it is since it's something completely different than what we
normally do. I think that, as the craft beer industry expands,
more people will know what it is. Plus, how we pour the
growlers is very efficient. There's less airflow, so less foam and
less waste, which saves money. It's been fun working with the
beer companies and finding out which ones are coming in."

Family Culture
While joining the family business wasn't Bartley's initial
career goal, she joined Smoker Friendly to help her dad
with marketing the business and job recruitment when he
had only 12 stores. Fifteen years later, she's part owner, as is
her brother Ryan, who is also operations manager, and her
mom, Peggy, is the company's treasurer and silent partner.
The family culture trickles down throughout all the loca72

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November/December 2016

11/4/16 10:20 AM


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
Retail Merchandiser - November/December 2016 - 7
Retail Merchandiser - November/December 2016 - 8
Retail Merchandiser - November/December 2016 - 9
Retail Merchandiser - November/December 2016 - 10
Retail Merchandiser - November/December 2016 - 11
Retail Merchandiser - November/December 2016 - 12
Retail Merchandiser - November/December 2016 - 13
Retail Merchandiser - November/December 2016 - 14
Retail Merchandiser - November/December 2016 - 15
Retail Merchandiser - November/December 2016 - 16
Retail Merchandiser - November/December 2016 - 17
Retail Merchandiser - November/December 2016 - 18
Retail Merchandiser - November/December 2016 - 19
Retail Merchandiser - November/December 2016 - 20
Retail Merchandiser - November/December 2016 - 21
Retail Merchandiser - November/December 2016 - 22
Retail Merchandiser - November/December 2016 - 23
Retail Merchandiser - November/December 2016 - 24
Retail Merchandiser - November/December 2016 - 25
Retail Merchandiser - November/December 2016 - 26
Retail Merchandiser - November/December 2016 - 27
Retail Merchandiser - November/December 2016 - 28
Retail Merchandiser - November/December 2016 - 29
Retail Merchandiser - November/December 2016 - 30
Retail Merchandiser - November/December 2016 - 31
Retail Merchandiser - November/December 2016 - 32
Retail Merchandiser - November/December 2016 - 33
Retail Merchandiser - November/December 2016 - 34
Retail Merchandiser - November/December 2016 - 35
Retail Merchandiser - November/December 2016 - 36
Retail Merchandiser - November/December 2016 - 37
Retail Merchandiser - November/December 2016 - 38
Retail Merchandiser - November/December 2016 - 39
Retail Merchandiser - November/December 2016 - 40
Retail Merchandiser - November/December 2016 - 41
Retail Merchandiser - November/December 2016 - 42
Retail Merchandiser - November/December 2016 - 43
Retail Merchandiser - November/December 2016 - 44
Retail Merchandiser - November/December 2016 - 45
Retail Merchandiser - November/December 2016 - 46
Retail Merchandiser - November/December 2016 - 47
Retail Merchandiser - November/December 2016 - 48
Retail Merchandiser - November/December 2016 - 49
Retail Merchandiser - November/December 2016 - 50
Retail Merchandiser - November/December 2016 - 51
Retail Merchandiser - November/December 2016 - 52
Retail Merchandiser - November/December 2016 - 53
Retail Merchandiser - November/December 2016 - 54
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Retail Merchandiser - November/December 2016 - 57
Retail Merchandiser - November/December 2016 - 58
Retail Merchandiser - November/December 2016 - 59
Retail Merchandiser - November/December 2016 - 60
Retail Merchandiser - November/December 2016 - 61
Retail Merchandiser - November/December 2016 - 62
Retail Merchandiser - November/December 2016 - 63
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Retail Merchandiser - November/December 2016 - 88
Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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