Retail Merchandiser - November/December 2016 - 70


Retail

Smoker Friendly added growler
stations to get into the growing
popularity of craft beer.

SMOKER FRIENDLY

Open to All

Smoker Friendly creates a welcoming environment for smokers and vapers
while it plans to grow its liquor locations and growler stations. BY STEPHANIE CRETS
Regan Bartley,
co-owner and
marketing director
www.smokerfriendlywv.com
Parkersburg, W.Va

70

T

here can be a stigma to buying cigarettes in
today's world, but Smoker Friendly creates
an open, pleasant environment that makes
customers feel welcome. "We provide a
very bright environment - one where you don't feel
ashamed coming in and buying your cigarettes,"
Co-owner and Marketing Director Regan Bartley
says. "If you're a regular, our employees know what
you want, and they'll carry on and joke around with
you. Our slogan is 'clean, friendly, pleasant,' but our
employees make Smoker Friendly what it is."
Smoker Friendly's 41 locations are mainly dispersed across West Virginia, but it also has five stores

RETAIL-MERCHANDISER.COM

SMOKER_FRIENDLY.indd 70

in Ohio, one in Virginia and one in Maryland. The
company has a couple acquisitions in the works and
hopes to see some growth in its store numbers in
2017. In the meantime, Smoker Friendly is focusing
on its rewards program for its loyal customer base.
Launched at the beginning of October, the rewards
program is free to sign up and allows customers to
accumulate points for free products while also entering store sweepstakes.
"I've created one big program with so many benefits that the success rate has been seeing huge increases in sales," Bartley says. "We've created a strong
program to keep customers back in the stores."

November/December 2016

11/4/16 10:20 AM


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
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Retail Merchandiser - November/December 2016 - 8
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Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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