Retail Merchandiser - November/December 2016 - 67


keep shoppers' experiences ever interesting, but at the end of the day it's the
service provided by our team members
that drives our success."
Indeed, the company tries to make
sure its meat and seafood counter can
please families and meet their requirements. From ocean-fresh seafood to
quality meat products, its knowledgeable butcher and staff can help customers create quality meals. Its produce department brings customers the freshest,
most delicious fruits and vegetables for
any time of the year at affordable prices,
including seasonal varieties.
Cooke's Food Store says its deli and
bakery take the hassle out of lunchtime. Its sliced deli meats and cheeses are great for sandwiches, and it has
daily lunch and dinner specials as well
as rotisserie chicken for quick and easy
meals. Beyond that, its bakery provides
fresh-baked treats for customers on the
go, from hot rolls and breads to cookies,
cakes and muffins. Another standout
element at the store is its high-quality
line of sushi items made with time-tested techniques, one-of-kind recipes and
the highest-quality seafood.
Then there is the pharmacy. Cooke's
pharmacy provides professionalism, innovative care and a community-forward
atmosphere. A full-service pharmacy,
Cooke's offers a convenient drive-thru window and compounding services
while striving to ensure that customers
get their medicine on time and receive
the friendliest service in town. Cooke's
works to provide the best prescription
prices around, can offer automatic refills, has Biofreeze and free blood pressure testing, and offers a number of
vaccinations and cholesterol screenings.
Supporting these services are professional, knowledgeable pharmacists on
duty to answer questions and take care
of customer needs.

Always Changing
As Cooke's Food Store looks to improve
its services and offerings, it works hard to

stay on top of the changing needs of its
customers. The company is aware of the
big trends and changes taking place in its
market, and it is doing its best to adapt.
"Other than government regulations,
the biggest change is the way people choose to shop," Cooke says. "The
whole buying experience is changing.
Are customers shopping for right now
or the whole week? Are they shopping
in order to prepare themselves or do
they want prepared foods? Are they
shopping for entertainment or online
to pick up? Our job is to provide the
customer with the product they want in
the way they want it."
Cooke's Food Store feels the most important internal investment areas to focus on are connected to talent. By investing in people and training, the company
can make sure that it has a team full of
committed associates who are trained to
be the best they can be at their jobs.
As it has always done, Cooke's Food
Store will also continue to make sure it is
building and maintaining the strongest
possible vendor relationships. The company considers its vendors as its partners
in its business, which is why it tries to
build relationships that can provide benefits in the best interest of all parties.
In the end, from meat, seafood, fresh
produce and flowers to baked goods
and the pharmacy, Cooke's Food Store
can literally meet all of any family's grocery needs. Having built a lasting legacy
over the past 80 years, the company is
excited about the opportunity to continue to serve its community for many
more years to come.
The company knows it will face challenges, but it has established its priorities and will work on achieving its goals
in the years ahead. Ultimately, it all
comes down Cooke's ability to continue
to put customers and community at the
top of the totem pole.
"Our job is to evolve and continue
to try and provide our customers with
what they want in the way they want it,"
Cooke says. O
November/December 2016

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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
Retail Merchandiser - November/December 2016 - 7
Retail Merchandiser - November/December 2016 - 8
Retail Merchandiser - November/December 2016 - 9
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Retail Merchandiser - November/December 2016 - 25
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Retail Merchandiser - November/December 2016 - 28
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Retail Merchandiser - November/December 2016 - 37
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Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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