Retail Merchandiser - November/December 2016 - 63


"

Big Saver Foods

We can change
strategies and move
quickly. If we see
trends, we can make
a quick change.

"

customers is through aggressive weekly flyers. As soon as we
do something crazy on our front page, we see an immediate
change in customer count."
Big Saver Foods is looking forward to a mobile marketing
push and also promotes its brand through community events
such as health fairs. "But our best vehicle is the weekly flyer
with aggressive pricing with the right items," Huerta adds.

Turn on a Dime
Big Saver Foods is always looking for new locations, but
it wants to remain a small operation overall. The company

likes being able to access any of its stores easily for any necessary supervision. "We want to keep this close-knit family
with the employees and being in the stores and talking to
customers to see what they want," Huerta says. "We're always looking for sites that are good and make sense, but we
don't have an appetite to grow just to grow."
In addition, its corporate office is just east of downtown
Los Angeles near the city's produce market, which allows
members of the company to talk to growers regularly and
find out what items are doing better than others so it can
stock stores accordingly. Big Saver Foods is always on the
pulse of trends in the industry and regularly speaks to vendor partners so it can be ready when a product is available or
suddenly growing in popularity.
"We can change strategies and move quickly," Huerta
says. "If we see trends, we
can make a quick change. Nestlé USA
By tomorrow, we could As the world's leading nutrition, health and
be doing something dif- wellness company, Nestlé is the worldwide
ferent. There's not a lot leader in product categories such as soluble
of red tape to go through coffee, infant nutrition, bottled water,
like large companies. condensed and evaporated milk, ice cream,
chocolate malt drinks, culinary and pet care.
We can turn on a dime.

November/December 2016

BIG_SAVER.indd 63

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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
Retail Merchandiser - November/December 2016 - 7
Retail Merchandiser - November/December 2016 - 8
Retail Merchandiser - November/December 2016 - 9
Retail Merchandiser - November/December 2016 - 10
Retail Merchandiser - November/December 2016 - 11
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Retail Merchandiser - November/December 2016 - 25
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Retail Merchandiser - November/December 2016 - 28
Retail Merchandiser - November/December 2016 - 29
Retail Merchandiser - November/December 2016 - 30
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Retail Merchandiser - November/December 2016 - 35
Retail Merchandiser - November/December 2016 - 36
Retail Merchandiser - November/December 2016 - 37
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Retail Merchandiser - November/December 2016 - 63
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Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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