Retail Merchandiser - November/December 2016 - 58


Retail

Luminex wants to integrate Candle-lite
and PartyLite while maintaining the
best aspects of both cultures.

LUMINEX HOME DÉCOR AND FRAGRANCE CO.

Under One Banner

Candle-lite and PartyLite merge under the Luminex Home Décor and Fragrance name
to bring unique products to a broader audience. BY STEPHANIE CRETS

U
Calvin Johnston, CEO
www.luminexhdf.com
Cincinnati

58

nderstanding consumers' needs and developing products that appeal to them is the
focus of Luminex Home Décor and Fragrance Co. The company is well positioned
to provide high-quality home fragrance and home
décor products from its one-million-square-foot
manufacturing and distribution facility, along with
providing a high level of service to its customers.
Luminex HDF is a new company, representing the
unification of two organizations with long-standing
histories in the industry: Candle-lite Company and
PartyLite. Candle-lite, which celebrated its 175th

RETAIL-MERCHANDISER.COM

LUMINEX.indd 58

anniversary last year, is America's oldest candle
manufacturer and reaches more consumers through
mass-market retailers than any other manufacturer.
PartyLite, on the other hand, is a direct-to-consumer
sales company with more than 45,000 sales consultants in 19 countries. Where pricing is concerned,
Candle-lite competes primarily in the value segment,
while PartyLite is tailored to the premium market.
What brought these two companies together was
the vision set out by the executive team and private
equity partners of both businesses. Candle-lite was
acquired by the Centre Lane Partners back in Jan-

November/December 2016

11/4/16 10:11 AM


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
Retail Merchandiser - November/December 2016 - 7
Retail Merchandiser - November/December 2016 - 8
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Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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