Retail Merchandiser - November/December 2016 - 57


LiDestri
daughter. Her herbalist suggested she try it to clear her lymph
nodes since nothing else was relieving her swollen ankles. "After two days of drinking this, my ankles were normal again
- it was crazy," she says. "All of a sudden, everyone started
talking about this product. Good Girl Moonshine is this underground community of gals who are drinking concoctions
of apple cider vinegar. It's really healthy, and I love the flavor."
Apple cider vinegar can help to remove body toxins,
boost immunity and improve digestion. When developing
this product, the company made efforts to keep the underground Good Girl Moonshine vibe rather than making it
more commercial looking. But the product - releasing in a
few months - will be a refreshing, easy-to-drink functional
beverage, ideal for the health-conscious consumer.
"My family is from Cuba and Sicily, and I'm so envious
of how healthy everyone seems in Europe," Stefani LiDestri says. "They're eating fresher products than in the United
States. We're heading in a direction as an industry to put these
types of products out in front of the consumer and allowing
them to make good choices where the cost isn't astronomical."

Process and Packaging
The Innovation Center also allowed LiDestri to cook up new
ways of packaging and processing its products, such as the Living Jar and HPP. The Living Jar benefits retailers and consumers because it's shatterproof, lightweight and in a safer, greener
package than a typical glass jar. The company brought this jar
to market on behalf of its partner Wegmans Food Markets to
provide a package that appeals to environmentally conscious
consumers without sacrificing the shelf life of the product.
The jar has won both the 2016 Diamond Award for packaging innovation and 2016 Ameristar Award for excellence
in food packaging from the Institute of Packaging Professionals. "This package is a category-changer because we decided to really focus on what consumers are looking for in
pasta sauce containers," Stefani LiDestri adds.
But LiDestri couldn't provide certain kinds of fresh products
without the help of HPP. HPP makes it possible to remove
chemical preservatives from product formulas and achieve the
same shelf lives for a range of products, including juices, deli
meats, wet salads, seafood, hummus, guacamole and cold soups,
through high water pressure. "This process not only produces
tastier products because we're not cooking the flavor out of
things, but they're actually going to be healthier because we're
not heating the nutrients out of it," Stefani LiDestri explains.
From product innovation to processing and packaging
innovation, LiDestri is ready to take the industry by storm.
"I'm going to take the teachings of my father with long-term
partnerships and continue with collaboration, but increase
the level of communication, along with thought leadership
through educating consumers and the industry," Stefani

LiDestri says. "We've been innovators and creative thinkers
from every aspect, and all about breaking down barriers. I
think it would be great to share that for the good of the
whole. We want to make an impact where it counts and will
help retailers, co-packers and manufacturers do better for
the good of everyone here in the United States." O

November/December 2016

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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
Retail Merchandiser - November/December 2016 - 7
Retail Merchandiser - November/December 2016 - 8
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Retail Merchandiser - November/December 2016 - 20
Retail Merchandiser - November/December 2016 - 21
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Retail Merchandiser - November/December 2016 - 25
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Retail Merchandiser - November/December 2016 - 28
Retail Merchandiser - November/December 2016 - 29
Retail Merchandiser - November/December 2016 - 30
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Retail Merchandiser - November/December 2016 - 37
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Retail Merchandiser - November/December 2016 - 43
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Retail Merchandiser - November/December 2016 - 45
Retail Merchandiser - November/December 2016 - 46
Retail Merchandiser - November/December 2016 - 47
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Retail Merchandiser - November/December 2016 - 49
Retail Merchandiser - November/December 2016 - 50
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Retail Merchandiser - November/December 2016 - 57
Retail Merchandiser - November/December 2016 - 58
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Retail Merchandiser - November/December 2016 - 60
Retail Merchandiser - November/December 2016 - 61
Retail Merchandiser - November/December 2016 - 62
Retail Merchandiser - November/December 2016 - 63
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Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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