Retail Merchandiser - November/December 2016 - 55


Kid to Kid
left a lot to be desired and got her husband on board to
consider a better type of resale shopping experience. With
a slew of ideas as to how they could improve upon the children's resale model, Brent and Shauna opened their first
store in Utah in 1992. Today, Kid to Kid has more than 100
franchised locations across the country, and Sloan says the
company's success lies in its ability to stand out in a crowded
marketplace and adapt quickly to whatever the market conditions bring.

Better Options
The difference between Kid to Kid and other children's resale concepts is apparent as soon as a customer walks into
one of its stores, according to Sloan. Whereas typical resale stores cut corners on presentation, Kid to Kid stores are
almost indistinguishable from a retailer that specializes in
brand-new children's clothing.
"We're so different from your typical resale store," Sloan
says. "We invest in high-quality fixturing, bright colors and
clean displays, and light the stores like a specialty boutique."
All of this adds up to create a shopping environment where
customers can feel comfortable and confident that the items
they find there are of the highest possible quality. Sloan says
the company also ensures that it has a better selection of
clothing by paying cash to customers for their items and
adhering to rigorous quality standards.
From outward appearances, Kid to Kid is different from
other children's resale concepts, but there's a lot going on
behind the scenes that sets it apart, as well. Sloan says the
company's commitment to creating the most advanced resale process in the industry is another significant advantage
it has over its competitors. "It really comes down to our
technology," she says.
Kid to Kid utilizes a sophisticated buying program, characterized by the first-ever software platform designed specifically for the resale industry. Through this system, buyers at
Kid to Kid locations can enter in items they purchase from
customers and find the fairest market price for each item
based on a system-wide database. Through this system, Kid
to Kid has a complete picture of every item in its stores, and
it is able to pay cash to customers who are turning in clothes,
making the process very attractive for customers who want
to sell clothing their kids have outgrown. Sloan says this ensures Kid to Kid features a wider and more complete selection of items than a typical resale store, and those items are
better organized to make the shopping experience easier for
customers. "That's really the big difference," she says.

ers overestimated the demand in 2016, resulting in a glut of
product in the marketplace. As a result, Kid to Kid adjusted
its prices in order to remain competitive with retailers having clearance sales.
"One result of this market glut of product is that we're
paying customers a little bit less for their items than in previous years because we have to charge a little bit less," Sloan
says. Despite these challenges, however, Sloan says Kid to
Kid's technological edge gives it immediate flexibility in
pricing and payment, helping individual franchise owners
maintain gross margins of nearly 70 percent on their goods.
A trend that Sloan sees working in the company's favor
in the near future is the rising popularity of children's resale
clothing both online and in stores. Through a combination
of economic and cultural factors, families are becoming less
brand-conscious and more budget-minded, and resale shops
fit those trends perfectly. Sloan says Kid to Kid is experiencing same-store sales growth almost across the board, and
the company is actively looking for franchisees to help the
company continue to grow. With the advantages Kid to Kid
has in the resale industry and the rising popularity of resale
in general, Sloan says the company could see another 100 to
200 locations open up within the next several years. O

Greater Flexibility
One of the biggest challenges faced by Kid to Kid today is
that children's retailers and children's clothing manufacturNovember/December 2016

KID_TO_KID.indd 55

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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
Retail Merchandiser - November/December 2016 - 7
Retail Merchandiser - November/December 2016 - 8
Retail Merchandiser - November/December 2016 - 9
Retail Merchandiser - November/December 2016 - 10
Retail Merchandiser - November/December 2016 - 11
Retail Merchandiser - November/December 2016 - 12
Retail Merchandiser - November/December 2016 - 13
Retail Merchandiser - November/December 2016 - 14
Retail Merchandiser - November/December 2016 - 15
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Retail Merchandiser - November/December 2016 - 17
Retail Merchandiser - November/December 2016 - 18
Retail Merchandiser - November/December 2016 - 19
Retail Merchandiser - November/December 2016 - 20
Retail Merchandiser - November/December 2016 - 21
Retail Merchandiser - November/December 2016 - 22
Retail Merchandiser - November/December 2016 - 23
Retail Merchandiser - November/December 2016 - 24
Retail Merchandiser - November/December 2016 - 25
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Retail Merchandiser - November/December 2016 - 27
Retail Merchandiser - November/December 2016 - 28
Retail Merchandiser - November/December 2016 - 29
Retail Merchandiser - November/December 2016 - 30
Retail Merchandiser - November/December 2016 - 31
Retail Merchandiser - November/December 2016 - 32
Retail Merchandiser - November/December 2016 - 33
Retail Merchandiser - November/December 2016 - 34
Retail Merchandiser - November/December 2016 - 35
Retail Merchandiser - November/December 2016 - 36
Retail Merchandiser - November/December 2016 - 37
Retail Merchandiser - November/December 2016 - 38
Retail Merchandiser - November/December 2016 - 39
Retail Merchandiser - November/December 2016 - 40
Retail Merchandiser - November/December 2016 - 41
Retail Merchandiser - November/December 2016 - 42
Retail Merchandiser - November/December 2016 - 43
Retail Merchandiser - November/December 2016 - 44
Retail Merchandiser - November/December 2016 - 45
Retail Merchandiser - November/December 2016 - 46
Retail Merchandiser - November/December 2016 - 47
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Retail Merchandiser - November/December 2016 - 49
Retail Merchandiser - November/December 2016 - 50
Retail Merchandiser - November/December 2016 - 51
Retail Merchandiser - November/December 2016 - 52
Retail Merchandiser - November/December 2016 - 53
Retail Merchandiser - November/December 2016 - 54
Retail Merchandiser - November/December 2016 - 55
Retail Merchandiser - November/December 2016 - 56
Retail Merchandiser - November/December 2016 - 57
Retail Merchandiser - November/December 2016 - 58
Retail Merchandiser - November/December 2016 - 59
Retail Merchandiser - November/December 2016 - 60
Retail Merchandiser - November/December 2016 - 61
Retail Merchandiser - November/December 2016 - 62
Retail Merchandiser - November/December 2016 - 63
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Retail Merchandiser - November/December 2016 - 88
Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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