Retail Merchandiser - November/December 2016 - 54


Retail

KID TO KID

Clearly Different

From the store sales floor to the behind-the-scenes technology, Kid to Kid
is different from the typical resale store. BY CHRIS PETERSEN

With more than 100 franchised locations across
the country, Kid to Kid says its success is in part
thanks to its ability to adapt quickly to the market.

A

Shauna Sloan, owner
www.basecampfranchising.
com/kid-to-kid
Salt Lake City

54

ny parent will tell you that one of the
most challenging things about kids growing up is keeping up with their wardrobes.
When you consider how quickly a child
can grow out of his or her entire closet, the prospect
of having to buy all-new clothes every few months
can be a daunting one, especially from a family budget perspective.
Although resale shops can provide a respite from
high-priced new clothing, shopping at many of
them can be confusing and time-consuming as parents sift through a selection that isn't always great.
That's why Kid to Kid stands out in the children's re-

RETAIL-MERCHANDISER.COM

KID_TO_KID.indd 54

sale segment, owner Shauna Sloan says, because Kid
to Kid offers families a shopping experience above
and beyond the typical resale environment.
Kid to Kid is one of two resale franchises operated
by Basecamp Franchising, a Salt Lake City-based
company founded by Brent and Shauna Sloan. The
inspiration for Kid to Kid came from a very simple
place. "We had a lot of little kids," Sloan says.
As Shauna Sloan worked to raise four kids while
living in Ohio, she frequently took advantage of
thrift stores and resale shops to help keep the family's budget in check. However, Sloan says, she found
the shopping experience in those types of retailers

November/December 2016

11/8/16 3:10 PM


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
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Retail Merchandiser - November/December 2016 - 8
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Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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