Retail Merchandiser - November/December 2016 - 50


vice and better keep its promises to its
customers. No matter what the future
holds for TOPS, he says, customers can
always count on finding the best deals
on the products they want at convenient locations and with the friendliest service around. Fulfilling those
promises is only possible because of the
hard-working people who serve those
customers. "We have a strong, dedicated team of associates who are intent on
delivering quality customer service day
in and day out," Curci says. "Our associates truly believe in the business and are
committed to listening to and satisfying
our customers' needs."

Competitive Offerings
What sets TOPS supermarkets apart
from the rest of the competition in the
Northeast is the company's belief in offering customers practically everything
they need under one roof, rather than
competing based solely on price. "We
are a promotionally oriented company
vs. [everyday low price] like our competitors," Curci says. "We also offer a
wide variety of national brands as well
as our own private label brands for our
customers to choose from. We differentiate ourselves from our competitors
because our store sizes vary based on
the markets we are in and the need of
50

TOPS.indd 50

RETAIL-MERCHANDISER.COM

that market - from rural and suburban
to urban. Our emphasis is on having
in-store services like an in store bakery,
real butchers, fresh-cut fruit in our produce area and more."
Curci also says TOPS thrives by being able to respond to the latest trends
in the supermarket sector. "We believe
in being proactive versus reactive when
it comes to trends in the marketplace
and making sure that our management
team is out in our stores and staying in
contact with the business so they can
see first-hand any challenges we may
face," he says.
For example, shoppers are looking for
more fresh options as a healthier alternative to processed foods, and so TOPS
has reacted by increasing the variety of
fresh-cut fruit and vegetables in its pro-

Acosta
Acosta and its clients are proud partners
of Tops Friendly Markets. By using a truly
integrated sales and marketing approach,
Acosta builds strong customer relationships
at headquarters, delivers brand objectives
in-store and markets to consumers
throughout the entire decision-making
process. We provide the strategic shopperbased insight, extensive reach, and thought
leadership required to move products off
shelves and into consumer hands.

November/December 2016

11/10/16 3:18 PM


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
Retail Merchandiser - November/December 2016 - 7
Retail Merchandiser - November/December 2016 - 8
Retail Merchandiser - November/December 2016 - 9
Retail Merchandiser - November/December 2016 - 10
Retail Merchandiser - November/December 2016 - 11
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Retail Merchandiser - November/December 2016 - 13
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Retail Merchandiser - November/December 2016 - 15
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Retail Merchandiser - November/December 2016 - 18
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Retail Merchandiser - November/December 2016 - 20
Retail Merchandiser - November/December 2016 - 21
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Retail Merchandiser - November/December 2016 - 25
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Retail Merchandiser - November/December 2016 - 27
Retail Merchandiser - November/December 2016 - 28
Retail Merchandiser - November/December 2016 - 29
Retail Merchandiser - November/December 2016 - 30
Retail Merchandiser - November/December 2016 - 31
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Retail Merchandiser - November/December 2016 - 35
Retail Merchandiser - November/December 2016 - 36
Retail Merchandiser - November/December 2016 - 37
Retail Merchandiser - November/December 2016 - 38
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Retail Merchandiser - November/December 2016 - 40
Retail Merchandiser - November/December 2016 - 41
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Retail Merchandiser - November/December 2016 - 43
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Retail Merchandiser - November/December 2016 - 46
Retail Merchandiser - November/December 2016 - 47
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Retail Merchandiser - November/December 2016 - 49
Retail Merchandiser - November/December 2016 - 50
Retail Merchandiser - November/December 2016 - 51
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Retail Merchandiser - November/December 2016 - 88
Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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