Retail Merchandiser - November/December 2016 - 44


Market Basket

"

In addition to being
a great opportunity
for fundraising, the
coupon books offer
a tremendous value.

"

the Hispanic population is expanding. "Our area isn't seeing the Hispanic population grow as much as other areas of
Texas, but it is a format we could bring to other locations in
the next few years," Thompson says.

Thinking Ahead

Always striving to stay on top of industry developments,
Market Basket is aware of the consumer move toward
healthier eating. Thompson says his region of the country is a
little behind that curve compared to other metro areas, but it
is now seeing more requests for organic and natural products.

44

RETAIL-MERCHANDISER.COM

MARKET_BASKET.indd 44

"As a result, we have put in a nutritional tag program that
has more information for customers, and we have a dietitian
writing monthly article for our website and ads with healthy
eating tips," Thompson says.
Additionally, the company is exploring online ordering
and e-commerce to help accommodate consumers' busy
lives. It has phased in its Market Basket Smokehouse online
platform for ordering boudin and sausage.
Market Basket Smokehouse offers award-winning
smoked sausage and boudin, as the company has nearly 30
years of experience in serving southeast Texas and southwest Louisiana the best homemade sausage and boudin.
Its unique processes and recipes have made Market Basket
a favorite of sausage and boudin lovers from all over. The
company has several locations in select Market Basket food
stores throughout southeast Texas and southwest Louisiana,
and customers can now order an array of Market Basket
Smokehouse boudin and sausage products online for home
delivery. Eventually, the company plans take that online system further into other items.
"People want more convenience and options that make
the shopping experience quicker," Thompson explains. "We
are also doing more bundled purchases and quick and easy
meals, because we are seeing a lot of popularity with our
breakfast and lunch meals that customers can pick up at
our locations."
Ultimately, Market Basket strives to stand out by providing an exceptional food shopping experience to valued
customers with the highest standards of freshness, cleanliness, convenience, quality, variety and service. It seeks to
foster a teamwork environment for company associates and
vendor partners that builds honesty, integrity, productivity and creativity. It wants to help associates to maximizing

November/December 2016

11/10/16 8:29 AM


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
Retail Merchandiser - November/December 2016 - 7
Retail Merchandiser - November/December 2016 - 8
Retail Merchandiser - November/December 2016 - 9
Retail Merchandiser - November/December 2016 - 10
Retail Merchandiser - November/December 2016 - 11
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Retail Merchandiser - November/December 2016 - 28
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Retail Merchandiser - November/December 2016 - 30
Retail Merchandiser - November/December 2016 - 31
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Retail Merchandiser - November/December 2016 - 35
Retail Merchandiser - November/December 2016 - 36
Retail Merchandiser - November/December 2016 - 37
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Retail Merchandiser - November/December 2016 - 43
Retail Merchandiser - November/December 2016 - 44
Retail Merchandiser - November/December 2016 - 45
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Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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