Retail Merchandiser - November/December 2016 - 40


Market Basket

rience that consumers in the east Texas and Louisiana markets
desire, Market Basket regularly reviews sales data and makes
sure its layout can offer something unique in the market. For
example, Thompson says shoppers in Louisiana tend to be
more interested in local products than the east Texas shoppers.
"We are always looking at what is selling and gaining
traction, and we are always evaluating based on movement
and customer requests," Thompson says. "Community involvement is also important, as we are always researching
our markets and engaging our managers to gauge what is
important to the community and get consumer feedback on
how we should be involved. We have an annual budget for
charitable giving and sponsorships so we can continue to
support worthy causes, and we try to be involved with local
events and get people to taste our products and have a presence in front of them."
For example, this summer Market Basket announced that
its new 2016-2017 Fundraiser Coupon Books were available at no cost to schools, churches and other charitable and
non-profit clubs and organizations to assist in their fundraising efforts. The coupon books were available on a first
come, first served basis while supplies lasted. The coupon
books contained a Market Basket $5.00 off coupon with an
40

RETAIL-MERCHANDISER.COM

MARKET_BASKET.indd 40

"

We are always looking
at what is selling
and gaining traction,
and we are always
evaluating.

"

additional purchase plus 30 manufacturer coupons with a
value of 50 cents to $1.00, and all coupons are valid at any
Market Basket food store in Texas and Louisiana. The coupon books sell for only $5.00 and the value of each book is
in excess of $20. The coupon dates are from August 1, 2016
through July 31, 2017.
"This is Market Basket's way of being able to help virtually any non-profit organization in the communities we
serve," Thompson says. "In addition to being a great opportunity for fundraising, the coupon books offer a tremendous
value to the customers."

November/December 2016

11/10/16 8:29 AM


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
Retail Merchandiser - November/December 2016 - 7
Retail Merchandiser - November/December 2016 - 8
Retail Merchandiser - November/December 2016 - 9
Retail Merchandiser - November/December 2016 - 10
Retail Merchandiser - November/December 2016 - 11
Retail Merchandiser - November/December 2016 - 12
Retail Merchandiser - November/December 2016 - 13
Retail Merchandiser - November/December 2016 - 14
Retail Merchandiser - November/December 2016 - 15
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Retail Merchandiser - November/December 2016 - 18
Retail Merchandiser - November/December 2016 - 19
Retail Merchandiser - November/December 2016 - 20
Retail Merchandiser - November/December 2016 - 21
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Retail Merchandiser - November/December 2016 - 24
Retail Merchandiser - November/December 2016 - 25
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Retail Merchandiser - November/December 2016 - 27
Retail Merchandiser - November/December 2016 - 28
Retail Merchandiser - November/December 2016 - 29
Retail Merchandiser - November/December 2016 - 30
Retail Merchandiser - November/December 2016 - 31
Retail Merchandiser - November/December 2016 - 32
Retail Merchandiser - November/December 2016 - 33
Retail Merchandiser - November/December 2016 - 34
Retail Merchandiser - November/December 2016 - 35
Retail Merchandiser - November/December 2016 - 36
Retail Merchandiser - November/December 2016 - 37
Retail Merchandiser - November/December 2016 - 38
Retail Merchandiser - November/December 2016 - 39
Retail Merchandiser - November/December 2016 - 40
Retail Merchandiser - November/December 2016 - 41
Retail Merchandiser - November/December 2016 - 42
Retail Merchandiser - November/December 2016 - 43
Retail Merchandiser - November/December 2016 - 44
Retail Merchandiser - November/December 2016 - 45
Retail Merchandiser - November/December 2016 - 46
Retail Merchandiser - November/December 2016 - 47
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Retail Merchandiser - November/December 2016 - 49
Retail Merchandiser - November/December 2016 - 50
Retail Merchandiser - November/December 2016 - 51
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Retail Merchandiser - November/December 2016 - 60
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Retail Merchandiser - November/December 2016 - 87
Retail Merchandiser - November/December 2016 - 88
Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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