Retail Merchandiser - November/December 2016 - 27


From Players
to Fans

Check out the latest fan gear at Sports Licensing and Tailgate
Show. BY NIKKI PUCKETT, EMERALD EXPOSITIONS, LICENSING GROUP
The 11th annual Sports
Licensing and Tailgate
Show takes place Jan.
17-19, 2017, at the Las
Vegas Convention Center.
This will be the largest
show to date with nearly
400 exhibiting licensees,
offering the latest fan gear
to expand the product
offerings of retailers.
More than 100 exhibitors are new to
the show this year. First time exhibitors
include: adidas Group, AES Optics,
Alta Gracia, BlenderBottle Company,
Canyon Outback Leather, Capri Designs, Escapada Living, Eye Ojo Corp.,
FanBags Cornhole, Fandemics, Game
Time Bling by Dreamtime Creations,
Hillflint, Infinity Product Group, JoFit,
LaDiva Sport, League Collegiate Outfitters, Little King Manufacturing, Mojo,
My College Threads, Neil Enterprises,
Old World Christmas, Picture Frame
Factory, Pro Standard, Refried Tees, S.
Preston Art + Designs, Sorority Shop,
Spirit Gear Central, Uscape Apparel,
Wear Ovation and Woolly Threads.
The License To Buy Show Specials
Program will be back again in 2017. This
exclusive rebate program gives buyers
money back on orders they are already
placing at the show. Last year there were

54 participating exhibitors and the show
gave back $55,000 in rebates to buyers. License to Buy is a favorite among
buyers and exhibitors.
NFL Players, Inc. will be sponsoring
the Opening Night Party again. The
party takes place on Tuesday night, Jan.
17 in the Sports Lounge on the show
floor. For the first time this year, NFLPI
will present the Sideline Skills Zone -
an all new activation that will give show
attendees the opportunity to go headto-head in passing competitions against
some of the top NFL players. Show
attendees will be able to experience
first-hand the powerful connections
NFL players can make with fans, consumers and business prospects. Along
with participating in the Sideline Skills
Zone, NFL players will also be hanging
out with various NFLPA partners in
their booths.
Other new highlights include the
Industry Keynote & Breakfast held on
Tuesday morning and the New Product Zone. The New Product Zone lets
buyers explore exhibitors' latest products
before they even enter the show floor.
The Tailgate Zone will be returning
again this year. This special exhibit area
is home to 25-plus companies with all
of the non-licensed merchandise your
customers need for tailgating - coolers,
chairs, tents, games and more. O
Qualified buyers can register for just
$60 prior to Dec. 10. Visit
www.SportsTailgateShow.com for more
information or to register.

New Licensing Deal for
The Northwest

The Northwest Company, a leader in the
home textile industry and the No. 1 throw
manufacturer in the United States, today
announced a multi-year agreement with the
University of Texas and 289c Apparel. This
partnership gives The Northwest Company
the rights to exclusively manufacture and
distribute University of Texas Longhorn
products, including blankets, throws,
bedding, bath and beach products, as well
as accessories.
"At The Northwest, we believe there is
enormous potential for brand building in
the collegiate market through exclusive
partnerships that will enhance, promote
and protect brand identity," stated Ross
Auerbach, president of The Northwest
Company. "UT is known for having a strong,
tight knit community and tremendous
amount of school spirit, which is something
worth bringing continuity to. As we've been
a partner with UT for more than 20 years,
we are very happy about expanding this
important key relationship."
"The Northwest Company has proven to
be successful in their partnerships with the
professional leagues and we are certain
that they will be able to effectively capture
the spirit of the Texas Longhorns in the
same light," said Bill Priakos, president
of 289c Apparel. "We're excited to have a
partner in bringing the UT brand to the next
level from both a quality and wide distribution position with these products."
The Northwest Company will offer a
variety of University of Texas products
beginning Sept. 2016. The products will be
available and sold in leading and independent retailers nationwide and online at The
Northwest.com.
For further information on the University
of Texas, please visit www.utexas.edu. To
learn more about Northwest's product offerings, please visit www.TheNorthwest.com.

November/December 2016

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http://www.Northwest.com http://www.utexas.edu http://www.TheNorthwest.com http://www.SportsTailgateShow.com http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
Retail Merchandiser - November/December 2016 - 7
Retail Merchandiser - November/December 2016 - 8
Retail Merchandiser - November/December 2016 - 9
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Retail Merchandiser - November/December 2016 - 15
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Retail Merchandiser - November/December 2016 - 18
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Retail Merchandiser - November/December 2016 - 20
Retail Merchandiser - November/December 2016 - 21
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Retail Merchandiser - November/December 2016 - 25
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Retail Merchandiser - November/December 2016 - 27
Retail Merchandiser - November/December 2016 - 28
Retail Merchandiser - November/December 2016 - 29
Retail Merchandiser - November/December 2016 - 30
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Retail Merchandiser - November/December 2016 - 49
Retail Merchandiser - November/December 2016 - 50
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Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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