Retail Merchandiser - November/December 2016 - 25


that works on behalf of our members to
get a good return on investment."
These efforts extend beyond advertising in online settings and include
in-store components. BrandSource's
marketing initiatives include digital instore signage that replicates vendor and
dealer content that may be put out on
the web. That information, also known
as AVB TV, is streamed inside the
stores based on what a member sells.
Other initiatives have been focused on financial benefits such as the
BrandSource credit card partnership
with Citi as well as providing members
with wholesale financing for inventory
through BrandSource's captive member-owned financing company.
"We've seen volume growth there, as
it is a widely adopted member service,"
White says. "Additionally, our bulk
buying services are aggregating member purchases to improve their price
positions in the market. With more
goods coming from overseas and the
need to purchase containers, we can
aggregate retailers together, consolidate
the buy, and have products shipped

Reliable Parts
Since 1933, Reliable Parts has built
our business on exceptional customer
service and quality products. We are
known throughout the industry for our
extensive parts inventory, strong customer
relationships and fast service. Our outreach
expands North America, making us one of
the largest parts providers in the country.

over and split the shipment here once
it arrives. That bulk-buy/cross-dock
system improves pricing compared
with what they had in the past."

Out in Front
Over the next year, BrandSource
will continue to look for ways it can
improve. It plans to roll out a retail
manager system designed to aggregate
all information for a business owner
around price. "That will help them keep
up with price changes in what they pay
for goods, because a lot of things impact
prices for retailers and consumers,"
White says. "The system will provide
information on the best prices on a daily
basis. It is a sophisticated system that
takes the guesswork out of pricing for
the retailer. We will also continue with
the consolidation of marketing and
advertising services into our internal
marketing group."
BrandSource wants to do everything
it can to help members stay strong and
operate profitably in the future. The
organization is committed to helping its
independent retailer members compete
successfully so they can transition into
their next generation of ownership and
beyond. "There are many complexities
in the channels where we operate, and
resources like our consolidated marketing group and retail manager system
will make it easier for our members to
do business," White says. "Our goal is
to make every touch in our verticals
the gold standard for the industry." O
November/December 2016

BRANDSOURCE.indd 25

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http://www.reliableparts.com http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
Retail Merchandiser - November/December 2016 - 7
Retail Merchandiser - November/December 2016 - 8
Retail Merchandiser - November/December 2016 - 9
Retail Merchandiser - November/December 2016 - 10
Retail Merchandiser - November/December 2016 - 11
Retail Merchandiser - November/December 2016 - 12
Retail Merchandiser - November/December 2016 - 13
Retail Merchandiser - November/December 2016 - 14
Retail Merchandiser - November/December 2016 - 15
Retail Merchandiser - November/December 2016 - 16
Retail Merchandiser - November/December 2016 - 17
Retail Merchandiser - November/December 2016 - 18
Retail Merchandiser - November/December 2016 - 19
Retail Merchandiser - November/December 2016 - 20
Retail Merchandiser - November/December 2016 - 21
Retail Merchandiser - November/December 2016 - 22
Retail Merchandiser - November/December 2016 - 23
Retail Merchandiser - November/December 2016 - 24
Retail Merchandiser - November/December 2016 - 25
Retail Merchandiser - November/December 2016 - 26
Retail Merchandiser - November/December 2016 - 27
Retail Merchandiser - November/December 2016 - 28
Retail Merchandiser - November/December 2016 - 29
Retail Merchandiser - November/December 2016 - 30
Retail Merchandiser - November/December 2016 - 31
Retail Merchandiser - November/December 2016 - 32
Retail Merchandiser - November/December 2016 - 33
Retail Merchandiser - November/December 2016 - 34
Retail Merchandiser - November/December 2016 - 35
Retail Merchandiser - November/December 2016 - 36
Retail Merchandiser - November/December 2016 - 37
Retail Merchandiser - November/December 2016 - 38
Retail Merchandiser - November/December 2016 - 39
Retail Merchandiser - November/December 2016 - 40
Retail Merchandiser - November/December 2016 - 41
Retail Merchandiser - November/December 2016 - 42
Retail Merchandiser - November/December 2016 - 43
Retail Merchandiser - November/December 2016 - 44
Retail Merchandiser - November/December 2016 - 45
Retail Merchandiser - November/December 2016 - 46
Retail Merchandiser - November/December 2016 - 47
Retail Merchandiser - November/December 2016 - 48
Retail Merchandiser - November/December 2016 - 49
Retail Merchandiser - November/December 2016 - 50
Retail Merchandiser - November/December 2016 - 51
Retail Merchandiser - November/December 2016 - 52
Retail Merchandiser - November/December 2016 - 53
Retail Merchandiser - November/December 2016 - 54
Retail Merchandiser - November/December 2016 - 55
Retail Merchandiser - November/December 2016 - 56
Retail Merchandiser - November/December 2016 - 57
Retail Merchandiser - November/December 2016 - 58
Retail Merchandiser - November/December 2016 - 59
Retail Merchandiser - November/December 2016 - 60
Retail Merchandiser - November/December 2016 - 61
Retail Merchandiser - November/December 2016 - 62
Retail Merchandiser - November/December 2016 - 63
Retail Merchandiser - November/December 2016 - 64
Retail Merchandiser - November/December 2016 - 65
Retail Merchandiser - November/December 2016 - 66
Retail Merchandiser - November/December 2016 - 67
Retail Merchandiser - November/December 2016 - 68
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Retail Merchandiser - November/December 2016 - 70
Retail Merchandiser - November/December 2016 - 71
Retail Merchandiser - November/December 2016 - 72
Retail Merchandiser - November/December 2016 - 73
Retail Merchandiser - November/December 2016 - 74
Retail Merchandiser - November/December 2016 - 75
Retail Merchandiser - November/December 2016 - 76
Retail Merchandiser - November/December 2016 - 77
Retail Merchandiser - November/December 2016 - 78
Retail Merchandiser - November/December 2016 - 79
Retail Merchandiser - November/December 2016 - 80
Retail Merchandiser - November/December 2016 - 81
Retail Merchandiser - November/December 2016 - 82
Retail Merchandiser - November/December 2016 - 83
Retail Merchandiser - November/December 2016 - 84
Retail Merchandiser - November/December 2016 - 85
Retail Merchandiser - November/December 2016 - 86
Retail Merchandiser - November/December 2016 - 87
Retail Merchandiser - November/December 2016 - 88
Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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