Retail Merchandiser - November/December 2016 - 19


Upfront

Dick Johnson, CEO
www.footlocker.com
New York

FOOT LOCKER

SNEAKER STORY
Foot Locker stores are designed to engage consumers in finding shoes by telling the
brand's story and fitting into a lifestyle. BY TIM O'CONNOR
Dick Johnson enjoys standing at the top of the escalator
at the entrance to Foot Locker's new flagship store on 34th
Street in New York City. From that vantage point, he can
soak in the comments from shoppers as they walk around
the 10,000-square-foot retail space and marvel at how the
modern design tells the story of each brand's shoes.

"You can tell they love the space," the
CEO of Foot Locker stresses. "You see
it with the amount of product they are
buying."
Customer engagement was a core tenet of the company even before Johnson
arrived at Foot Locker. In 1997, Johnson
was working for catalog athletic footwear
company Eastbay when Foot Locker -

November/December 2016

FOOT_LOCKER.indd 19

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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
Retail Merchandiser - November/December 2016 - 7
Retail Merchandiser - November/December 2016 - 8
Retail Merchandiser - November/December 2016 - 9
Retail Merchandiser - November/December 2016 - 10
Retail Merchandiser - November/December 2016 - 11
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Retail Merchandiser - November/December 2016 - 18
Retail Merchandiser - November/December 2016 - 19
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Retail Merchandiser - November/December 2016 - 88
Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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