Retail Merchandiser - November/December 2016 - 18


Upfront

STEVE JACKSON GAMES

cause you have a handful of silly cards,
which keeps people engaged, playing
the game and as brutal and aggressive as
other players."
Munchkin fans can look forward to a
revamped version of their favorite card
game. Usually, it requires three to six
players, but Steve Jackson Games plans
to release a two-player experience next
summer. "Just like Munchkin is designed as a parody for fantasy role-playing games, the collectable card game is
a parody of card games," Reed says. "It's
designed by two talented game designers, Eric Lang and Kevin Wilson, who
have a lot of experience.
"It's, at its core, a very strong game
engine, but then it pokes fun at collectable card games. It's gone from an idea
to something that's looking phenomenal
and I can't wait to watch players get it
next summer."

Game Revivals
Munchkin has been so successful that
it can sometimes deter Steve Jackson
Games from focusing on some of its
other titles. Reed says this is a hard
challenge to reconcile, considering a
lesser-known title might generate only a
fraction of the profits of a new Munchkin title. Therefore, the company must
decide if it should continue spending its
efforts on a game that might not be as
successful. "We're trying to balance that
by making new games but keeping the
Munchkin audience happy," he notes.

18

RETAIL-MERCHANDISER.COM

STEVE_JACKSON.indd 18

Steve Jackson
Games is reviving
interest in a title
originally published in 1986: the
GURPS roleplaying game. The game
has been continuously in print since
its publication date,
but now the company is developing a
new GURPS game.
It ran a successful Kickstarter program
for the new game, raising $176,450 of
its $100,000 goal with 1,587 backers. "It
allowed that audience to show us and
tell us, 'Yes, we really want this,'" Reed
adds. "We're definitely going to look at
Kickstarter as a way to support older
titles that have an audience."
Another game revival is Car Wars,
first published in 1981. It was Steve
Jackson Games' first big hit, and the
company has spent the last few years
building a new edition that will streamline gameplay, along with redesigning
the plastic models that players use in
the game. Car Wars' new edition is set
to come out next summer, and Steve
Jackson Games already has 40 supplementary releases prepared for it. With
a game like Car Wars, players need
regular releases for models so they can
continue to expand their game.
"It's easy to devote all your attention
to the game with getting it out there,
and then not having the support in
place," Reed explains.
"You can have a really
big launch with a game
but then interest wanes
when the player can't
get anything else
for it. So we have
the first year of
releases done, and
expan
we'll hit new expansions for the game
every month. I'm most
excited about this game

because it's one I played in junior high
and high school. Now I'm working on a
new edition and building a catalog for
it, which is a treat."
Next year is the 40th anniversary of
Ogre, which was Steve Jackson's first
game. To celebrate this milestone, the
company is prepared to do a big push
with new products, including new
plastic mini figures, and a Kickstarter
project for the fans. "Fans have wanted
it for a long time," Reed says.

More than Games
Steve Jackson Games' partners at Surge
Licensing have helped grow the brand
even further. Surge positioned the company with companies such as Funko,
Boom Comics and We Love Fine to
bring Munchkin to life. Now, fans can
purchase Munchkin toys, comic books,
coloring books and apparel to celebrate
their favorite card game even more.
"I'm proud of how much we've grown
the Munchkin sales and reach over the
last six years," Reed says. "You could
find us at comic book and game stores,
but now you can walk into Walgreens
or Target and find Munchkin games.
The one time when I really understood
what we'd done was when I was getting
an eye exam. I started explaining my
job, and the doctor said, 'Oh, we love
Munchkin!' My eye doctor is a player.
It has a lot more reach and more hands
than even a year ago." O

November/December 2016

11/7/16 11:20 AM


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
Retail Merchandiser - November/December 2016 - 7
Retail Merchandiser - November/December 2016 - 8
Retail Merchandiser - November/December 2016 - 9
Retail Merchandiser - November/December 2016 - 10
Retail Merchandiser - November/December 2016 - 11
Retail Merchandiser - November/December 2016 - 12
Retail Merchandiser - November/December 2016 - 13
Retail Merchandiser - November/December 2016 - 14
Retail Merchandiser - November/December 2016 - 15
Retail Merchandiser - November/December 2016 - 16
Retail Merchandiser - November/December 2016 - 17
Retail Merchandiser - November/December 2016 - 18
Retail Merchandiser - November/December 2016 - 19
Retail Merchandiser - November/December 2016 - 20
Retail Merchandiser - November/December 2016 - 21
Retail Merchandiser - November/December 2016 - 22
Retail Merchandiser - November/December 2016 - 23
Retail Merchandiser - November/December 2016 - 24
Retail Merchandiser - November/December 2016 - 25
Retail Merchandiser - November/December 2016 - 26
Retail Merchandiser - November/December 2016 - 27
Retail Merchandiser - November/December 2016 - 28
Retail Merchandiser - November/December 2016 - 29
Retail Merchandiser - November/December 2016 - 30
Retail Merchandiser - November/December 2016 - 31
Retail Merchandiser - November/December 2016 - 32
Retail Merchandiser - November/December 2016 - 33
Retail Merchandiser - November/December 2016 - 34
Retail Merchandiser - November/December 2016 - 35
Retail Merchandiser - November/December 2016 - 36
Retail Merchandiser - November/December 2016 - 37
Retail Merchandiser - November/December 2016 - 38
Retail Merchandiser - November/December 2016 - 39
Retail Merchandiser - November/December 2016 - 40
Retail Merchandiser - November/December 2016 - 41
Retail Merchandiser - November/December 2016 - 42
Retail Merchandiser - November/December 2016 - 43
Retail Merchandiser - November/December 2016 - 44
Retail Merchandiser - November/December 2016 - 45
Retail Merchandiser - November/December 2016 - 46
Retail Merchandiser - November/December 2016 - 47
Retail Merchandiser - November/December 2016 - 48
Retail Merchandiser - November/December 2016 - 49
Retail Merchandiser - November/December 2016 - 50
Retail Merchandiser - November/December 2016 - 51
Retail Merchandiser - November/December 2016 - 52
Retail Merchandiser - November/December 2016 - 53
Retail Merchandiser - November/December 2016 - 54
Retail Merchandiser - November/December 2016 - 55
Retail Merchandiser - November/December 2016 - 56
Retail Merchandiser - November/December 2016 - 57
Retail Merchandiser - November/December 2016 - 58
Retail Merchandiser - November/December 2016 - 59
Retail Merchandiser - November/December 2016 - 60
Retail Merchandiser - November/December 2016 - 61
Retail Merchandiser - November/December 2016 - 62
Retail Merchandiser - November/December 2016 - 63
Retail Merchandiser - November/December 2016 - 64
Retail Merchandiser - November/December 2016 - 65
Retail Merchandiser - November/December 2016 - 66
Retail Merchandiser - November/December 2016 - 67
Retail Merchandiser - November/December 2016 - 68
Retail Merchandiser - November/December 2016 - 69
Retail Merchandiser - November/December 2016 - 70
Retail Merchandiser - November/December 2016 - 71
Retail Merchandiser - November/December 2016 - 72
Retail Merchandiser - November/December 2016 - 73
Retail Merchandiser - November/December 2016 - 74
Retail Merchandiser - November/December 2016 - 75
Retail Merchandiser - November/December 2016 - 76
Retail Merchandiser - November/December 2016 - 77
Retail Merchandiser - November/December 2016 - 78
Retail Merchandiser - November/December 2016 - 79
Retail Merchandiser - November/December 2016 - 80
Retail Merchandiser - November/December 2016 - 81
Retail Merchandiser - November/December 2016 - 82
Retail Merchandiser - November/December 2016 - 83
Retail Merchandiser - November/December 2016 - 84
Retail Merchandiser - November/December 2016 - 85
Retail Merchandiser - November/December 2016 - 86
Retail Merchandiser - November/December 2016 - 87
Retail Merchandiser - November/December 2016 - 88
Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_septemberoctober2019_issue5
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_septemberoctober2019_issue5a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_julyaugust2019_issue4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue4a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue3a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue2A
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol59issue1a
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue6
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue5
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue3
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_vol58issue1
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20171112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170304
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_globalsen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_nextgen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910
http://www.nxtbook.com/nxtbooks/phoenix/rm_20140708_reprint
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20131112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130506
http://www.nxtbook.com/nxtbooks/phoenix/rm_mediakit2013
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20121112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20111112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20110910
http://www.nxtbookMEDIA.com