Retail Merchandiser - November/December 2016 - 16


Upfront

Phil Reed, CEO
www.sjgames.com
Austin, Texas

STEVE JACKSON GAMES

For the Fans

Steve Jackson Games focuses on expansions and licensed products for the Munchkin card
game series while it revives tried-and-true fan favorites. BY STEPHANIE CRETS

Steve Jackson Games believes
it has created a Munchkin game
for just about every type of fan.

If you have a warped sense of humor and enjoy tabletop
and card games, odds are you'll enjoy the slate of games
offered by Steve Jackson Games. The company has roughly
20 games and more than 100 titles in its current catalog.
That can change every year as some games go out of print,
while new ones are created and old ones are brought back.
But its classic game series is Munchkin.
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STEVE_JACKSON.indd 16

"Part of the reason Munchkins has
been so successful for us is embracing
that sense of humor and running off
on crazy tangents and having lots of
fun with it," CEO Phil Reed says. "The
silliness and the cartooning style really
excite the fans."
Steve Jackson Games keeps the
excitement brewing by constantly
announcing new cards or expansions
for the Munchkin series, such as Mars
Attacks, Judge Dredd and zombie and
holiday-themed expansions. "We try
to turn the game around to shock and
surprise the players," Reed notes.
Along with that surprise, Munchkin never loses its sense of humor and
ability to poke fun at anything and
everything. "It can be a broad parody
of everything out there," Reed says.
"Anything you can poke fun at, we've
found ways to translate it into a game
and have a good time." For example,
Steve Jackson Games just released an
expansion called Grimm Tidings, a
Walgreen's exclusive that pokes fun at
classic fairytales, while Amazon has an
exclusive called Munchkin Oz Guest
Artist Edition, parodying Wizard of Oz.
"There's a Munchkin game for almost
everyone," he continues. "Even new
people have a good time playing it be-

November/December 2016

11/4/16 10:18 AM


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
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Retail Merchandiser - November/December 2016 - 8
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Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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