Retail Merchandiser - November/December 2016 - 14


BY THE NUMBERS

By the Numbers
DirectBuy takes a look at the state of retail, etail and m-commerce to see where the
industry might be headed and what could drive it forward. BY MIKE BORNHORST, CEO OF DIRECTBUY
Delivering an omnichannel approach allows
retailers to track consumers' interactions no
matter how they are shopping.

Based on eMarketer's latest forecast, total retail sales in
North America reached $5.254 trillion in 2015, including
$4.785 trillion in sales in the United States alone. The
same report predicts that U.S. retail sales will approach $5
trillion in value this year.
So, where is the industry headed and
what should retailers be focused on in
the coming years? There is no shortage
of data points out there pointing to the
14

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_DIRECTBUY.indd 14

state of retail today, but rounded up
below are what stand out as the most
meaningful insights that will continue
to drive the industry forward.

Subscription Takeover
Online subscription retail services are
undoubtedly here to stay, and they are
responsible for the creation of many
new e-commerce brands, as well as
entirely new offerings from some of
the world's most recognized retailers. A
recent report from Hitwise, a division of
Connexity, found that visits to the sites
of online subscription retailers topped
21.4 million in January 2016, compared
with 722,000 visits in January 2013.

November/December 2016

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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
Retail Merchandiser - November/December 2016 - 6
Retail Merchandiser - November/December 2016 - 7
Retail Merchandiser - November/December 2016 - 8
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Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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