Retail Merchandiser - November/December 2016 - 10


THE LOOK

Fanatics brings authentic, high-quality NASCAR merchandise to the Kansas Speedway in a 60,000-square-foot, at-track shop.

Reasons to Race
Fans that visit the NASCAR speedways will not only get to
experience an exhilarating race, but now they can conveniently
shop a wide range of high-quality NASCAR merchandise.
Thanks to Fanatics, the market leader for officially licensed
sports merchandise, NASCAR fans can shop the largest selection of at-track products in the Fanatics Trackside Superstore,
including an expanded selection of women's and kids' items.
"A merchandise center will provide a more personal, organized, comfortable and convenient shopping environment for
our fans," said Steve Phelps, NASCAR executive vice president
and chief marketing officer.

Every at-track shop features 60 to 100 checkout
stations for simplified purchasing.
10

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_THE_LOOK.indd 10

The at-track shop also will feature an area for fans to meet
their favorite drivers, along with an interactive customization
center where customers can create their very own personalized NASCAR gear. This new one-stop shop offers fans a real
reason to race to the speedways.
"We have taken the time to listen to what the fans, teams,
drivers and NASCAR were asking for and look forward to
using our market-leading scale, technology and production
capabilities to deliver an improved and entertaining shopping
experience for years to come," said Ross Tannenbaum, president of Fanatics Authentic.

The most popular items purchased by fans
include apparel, headware and novelty items.

Launched in Aug. 2015, the Trackside Superstore
features a 'walk-in' shopping experience.

November/December 2016

11/4/16 9:47 AM


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Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2016

Contents
Retail Merchandiser - November/December 2016 - Cover1
Retail Merchandiser - November/December 2016 - Cover2
Retail Merchandiser - November/December 2016 - 1
Retail Merchandiser - November/December 2016 - 2
Retail Merchandiser - November/December 2016 - Contents
Retail Merchandiser - November/December 2016 - 4
Retail Merchandiser - November/December 2016 - 5
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Retail Merchandiser - November/December 2016 - 8
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Retail Merchandiser - November/December 2016 - Cover3
Retail Merchandiser - November/December 2016 - Cover4
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