Retail Merchandiser - September/October 2016 - Global Sensation - M8


BRAND LICENSING EUROPE

Make Connections

More than 7,200 visitors will network with the European licensing industry at
Brand Licensing Europe, the biggest and most important licensing event this October.
Brand Licensing Europe
(BLE), the largest and most
prestigious licensing event
in Europe, is returning this
October and is shaping up
to be the biggest ever.
With more than 2,500 properties on
display from 300-plus exhibitors, BLE
is the biggest meeting point for the
licensing industry in Europe - bringing
together more than 7,200 visitors from
more than 60 countries to discover some
of the biggest brands in the industry.
The all-new matchmaking service,
which saw amazing success at Licensing
Expo, is launching at BLE this year and
allows visitors and exhibitors to schedule
1-2-1 meetings pre-show. Engagement
is very high for BLE with more than
2,000 meeting requests already sent by
the beginning of September. Visitors
can connect with exhibitors from all
three zones of the show - Character &
Entertainment, Brands & Lifestyle and
Art, Design & Image.
Exhibitors include Pokémon, Nickelodeon, PSG, Arsenal, 20th Century
Fox, Activision, TF1, Cartoon Network,
FIFA, IWM, Royal Airforce Museum
and many more. Meetings are on a firstcome-first-served basis and exhibitors'
schedules are booking up so visitors are
advised to use this system to book their
meetings as soon as possible.
The show features a great range of
seminars available across the three days:
from the basics of licensing to expert
advice on securing the very best deals,
8

RETAIL-MERCHANDISER.COM

The biggest names in the licensing industry
are on display at BLE, including Cartoon
Network, 20th Century Fox and Pokémon.

this will give visitors access to invaluable
knowledge to help grow their product
ranges and unlock new opportunities with the hottest brands. Visitors
can find out about the European kids'
licensing industry's trends over the
coming six to 12 months, join a series
of roundtables hosted by Licensing
Industry Merchandiser's Association
(LIMA) and get insight into heritage
licensing from Imperial War Museum,
who will present the success of their
toiletries range. This will be in addition
to returning sessions, including LIMA's
Essentials of Licensing presentation,
Top Ten Rules of Successful Licensing
by IMG and latest industry trends from
BLE's knowledge partners.
BLE 2016 will also see the launch of
the Product Showcase that will feature
a variety of products from the Brands &
Lifestyle stands to show visitors the vast
consumer product potential of the brands

September/October 2016

displayed. With the retail sales of licensed goods worth an estimated $251.7
billion in 2015, according to research by
the LIMA and year-on-year retailer attendance at the show in constant growth,
a focus on opportunities at retail is a key
focus. This comes with the champagne
launch of the Retail Licensing Club in
the Retail Lounge.
This new exclusive club for retailers
who are involved in licensing offers
year-round seminars and get-togethers to
help them stay up-to-date with the latest
trends and forecasts.
BLE gives visitors access to the biggest range of brands showcased in Europe, from the most well-known names
in the industry to unique properties that
you wouldn't find anywhere else.
Brand Licensing Europe takes place
from Oct. 11 to 13 at Olympia, London.
For more information or to register for
free, visit www.brandlicensing.eu. O


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Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2016 - Global Sensation

Retail Merchandiser - September/October 2016 - Global Sensation - MCover1
Retail Merchandiser - September/October 2016 - Global Sensation - MCover2
Retail Merchandiser - September/October 2016 - Global Sensation - M1
Retail Merchandiser - September/October 2016 - Global Sensation - M2
Retail Merchandiser - September/October 2016 - Global Sensation - M3
Retail Merchandiser - September/October 2016 - Global Sensation - M4
Retail Merchandiser - September/October 2016 - Global Sensation - M5
Retail Merchandiser - September/October 2016 - Global Sensation - M6
Retail Merchandiser - September/October 2016 - Global Sensation - M7
Retail Merchandiser - September/October 2016 - Global Sensation - M8
Retail Merchandiser - September/October 2016 - Global Sensation - M9
Retail Merchandiser - September/October 2016 - Global Sensation - M10
Retail Merchandiser - September/October 2016 - Global Sensation - M11
Retail Merchandiser - September/October 2016 - Global Sensation - M12
Retail Merchandiser - September/October 2016 - Global Sensation - M13
Retail Merchandiser - September/October 2016 - Global Sensation - M14
Retail Merchandiser - September/October 2016 - Global Sensation - M15
Retail Merchandiser - September/October 2016 - Global Sensation - M16
Retail Merchandiser - September/October 2016 - Global Sensation - M17
Retail Merchandiser - September/October 2016 - Global Sensation - M18
Retail Merchandiser - September/October 2016 - Global Sensation - M19
Retail Merchandiser - September/October 2016 - Global Sensation - M20
Retail Merchandiser - September/October 2016 - Global Sensation - M21
Retail Merchandiser - September/October 2016 - Global Sensation - M22
Retail Merchandiser - September/October 2016 - Global Sensation - M23
Retail Merchandiser - September/October 2016 - Global Sensation - M24
Retail Merchandiser - September/October 2016 - Global Sensation - M25
Retail Merchandiser - September/October 2016 - Global Sensation - M26
Retail Merchandiser - September/October 2016 - Global Sensation - M27
Retail Merchandiser - September/October 2016 - Global Sensation - M28
Retail Merchandiser - September/October 2016 - Global Sensation - M29
Retail Merchandiser - September/October 2016 - Global Sensation - M30
Retail Merchandiser - September/October 2016 - Global Sensation - M31
Retail Merchandiser - September/October 2016 - Global Sensation - M32
Retail Merchandiser - September/October 2016 - Global Sensation - M33
Retail Merchandiser - September/October 2016 - Global Sensation - M34
Retail Merchandiser - September/October 2016 - Global Sensation - M35
Retail Merchandiser - September/October 2016 - Global Sensation - M36
Retail Merchandiser - September/October 2016 - Global Sensation - M37
Retail Merchandiser - September/October 2016 - Global Sensation - M38
Retail Merchandiser - September/October 2016 - Global Sensation - M39
Retail Merchandiser - September/October 2016 - Global Sensation - M40
Retail Merchandiser - September/October 2016 - Global Sensation - M41
Retail Merchandiser - September/October 2016 - Global Sensation - M42
Retail Merchandiser - September/October 2016 - Global Sensation - M43
Retail Merchandiser - September/October 2016 - Global Sensation - M44
Retail Merchandiser - September/October 2016 - Global Sensation - M45
Retail Merchandiser - September/October 2016 - Global Sensation - M46
Retail Merchandiser - September/October 2016 - Global Sensation - M47
Retail Merchandiser - September/October 2016 - Global Sensation - M48
Retail Merchandiser - September/October 2016 - Global Sensation - M49
Retail Merchandiser - September/October 2016 - Global Sensation - M50
Retail Merchandiser - September/October 2016 - Global Sensation - M51
Retail Merchandiser - September/October 2016 - Global Sensation - M52
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