Retail Merchandiser - September/October 2016 - Global Sensation - M7


TOY FAIR
About the North
American International
Toy Fair
www.toyfairny.com
Toy Fair is an annual event that is
owned and operated by the Toy Industry
Association (TIA). The largest toy trade
show in the Western Hemisphere, the
show brings together 1,000 exhibiting
manufacturers, distributors, importers
and sales agents from over 100 countries
to showcase hundreds of thousands of
toy and entertainment products to 7,000+
unique retail outlets.

the $22 billion U.S. toy market. The show
attracts buyers from more than 7,000
unique retail outlets eager to scope out
innovative new products on display by
more than 1,000 passionate and creative
North American and global toy sellers.

New for 2017
Toy Fair 2017 will include an expansion
of exhibit space to accommodate a growing number of first-time exhibitors interested in participating at the show. Located
in Hall E of the Jacob Javits Convention
Center, this expanded area will be fertile
ground for spotting brand new product
from new and creative toy companies.
"Buyers from both mass and specialty
retail outlets who visit Toy Fair will be
among the first to see hundreds of thousands of diverse, highly creative product lines from both new and veteran
toymakers - including unique toys and
games, beloved retro brands, educational playthings and novelty items," says
Marian Bossard, senior vice president of
global market events at the Toy Industry Association (TIA), the trade group
that produces the show. "The Toy Fair
playground exhibits an array of products
for kids of all ages that are not seen at
any other show in the world."
While Toy Fair will always be first and
foremost a business marketplace, it has
grown into a well-rounded educational
and networking fair with seemingly

endless opportunities for building new
contacts and learning about the future of
play, youth trends, licensing, independent
retailing, entrepreneurship, U.S. and global toy safety standards and laws and more.
To date, several speakers have been
confirmed for TIA's Licensing Content
Connection curriculum, an educational
track at the show that takes a deep dive
into the world of toy and game licensing. Speakers from the Licensing Industry Merchandisers' Association, UBM
Advanstar (producers of Licensing Expo
and publishers of License! Global) and
other experts will share tips and tricks
for brand licensing, case studies and
more. Additional educational tracks and
speakers will be confirmed in the coming weeks; be sure to check ToyFairNY.
com for full event details.

Before the Show
Participants can begin their Toy Fair
experience even before the show opens
its doors with ShopToyFair365.com,
the toy industry's dynamic digital social
marketplace. The platform allows buyers
to peruse virtual showrooms, discover
new products and place orders - often
with no minimum requirement - from a
wide range of vendors.
"ShopToyFair365 is really about the
three 'C's' - community, connections and
commerce. The face-to-face experience of Toy Fair can't be replaced, but

About the Toy Industry
Association (TIA)

www.toyassociation.org
www.thegeniusofplay.org
Founded in 1916, the Toy Industry
Association™, Inc. (TIA) is the not-for-profit
trade association representing all businesses
involved in creating and delivering toys and
youth entertainment products for kids of all
ages. Over the past 100 years, TIA has led
the health and growth of the toy industry,
and today its 900+ members account for an
estimated 90% of the annual $22 billion U.S.
domestic toy market. The Association serves
as the industry's voice on the cognitive,
social, emotional and creative benefits of
play, and promotes play's positive impact on
childhood development to consumers and
media. TIA has a long history of leadership
in toy safety, having helped develop the first
comprehensive toy safety standard more
than 40 years ago, and remains committed to
working with medical experts, government,
consumers and industry on ongoing
programs to ensure safe and fun play.

through this platform we've been able to
leverage technology to extend some of
the core value of the show year-round,"
Bossard explains.
Toy Fair will take place Feb. 18 to
21, 2017, at the Jacob K. Javits Convention Center in New York City. For
up-to-the-minute information about
registration, special events, educational
opportunities, hotel bookings, shuttle
schedules, exhibitor floor plans, and
more, visit www.ToyFairNY.com. O

September/October 2016

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http://www.ToyFairNY.com http://www.ToyFairNY.com http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2016 - Global Sensation

Retail Merchandiser - September/October 2016 - Global Sensation - MCover1
Retail Merchandiser - September/October 2016 - Global Sensation - MCover2
Retail Merchandiser - September/October 2016 - Global Sensation - M1
Retail Merchandiser - September/October 2016 - Global Sensation - M2
Retail Merchandiser - September/October 2016 - Global Sensation - M3
Retail Merchandiser - September/October 2016 - Global Sensation - M4
Retail Merchandiser - September/October 2016 - Global Sensation - M5
Retail Merchandiser - September/October 2016 - Global Sensation - M6
Retail Merchandiser - September/October 2016 - Global Sensation - M7
Retail Merchandiser - September/October 2016 - Global Sensation - M8
Retail Merchandiser - September/October 2016 - Global Sensation - M9
Retail Merchandiser - September/October 2016 - Global Sensation - M10
Retail Merchandiser - September/October 2016 - Global Sensation - M11
Retail Merchandiser - September/October 2016 - Global Sensation - M12
Retail Merchandiser - September/October 2016 - Global Sensation - M13
Retail Merchandiser - September/October 2016 - Global Sensation - M14
Retail Merchandiser - September/October 2016 - Global Sensation - M15
Retail Merchandiser - September/October 2016 - Global Sensation - M16
Retail Merchandiser - September/October 2016 - Global Sensation - M17
Retail Merchandiser - September/October 2016 - Global Sensation - M18
Retail Merchandiser - September/October 2016 - Global Sensation - M19
Retail Merchandiser - September/October 2016 - Global Sensation - M20
Retail Merchandiser - September/October 2016 - Global Sensation - M21
Retail Merchandiser - September/October 2016 - Global Sensation - M22
Retail Merchandiser - September/October 2016 - Global Sensation - M23
Retail Merchandiser - September/October 2016 - Global Sensation - M24
Retail Merchandiser - September/October 2016 - Global Sensation - M25
Retail Merchandiser - September/October 2016 - Global Sensation - M26
Retail Merchandiser - September/October 2016 - Global Sensation - M27
Retail Merchandiser - September/October 2016 - Global Sensation - M28
Retail Merchandiser - September/October 2016 - Global Sensation - M29
Retail Merchandiser - September/October 2016 - Global Sensation - M30
Retail Merchandiser - September/October 2016 - Global Sensation - M31
Retail Merchandiser - September/October 2016 - Global Sensation - M32
Retail Merchandiser - September/October 2016 - Global Sensation - M33
Retail Merchandiser - September/October 2016 - Global Sensation - M34
Retail Merchandiser - September/October 2016 - Global Sensation - M35
Retail Merchandiser - September/October 2016 - Global Sensation - M36
Retail Merchandiser - September/October 2016 - Global Sensation - M37
Retail Merchandiser - September/October 2016 - Global Sensation - M38
Retail Merchandiser - September/October 2016 - Global Sensation - M39
Retail Merchandiser - September/October 2016 - Global Sensation - M40
Retail Merchandiser - September/October 2016 - Global Sensation - M41
Retail Merchandiser - September/October 2016 - Global Sensation - M42
Retail Merchandiser - September/October 2016 - Global Sensation - M43
Retail Merchandiser - September/October 2016 - Global Sensation - M44
Retail Merchandiser - September/October 2016 - Global Sensation - M45
Retail Merchandiser - September/October 2016 - Global Sensation - M46
Retail Merchandiser - September/October 2016 - Global Sensation - M47
Retail Merchandiser - September/October 2016 - Global Sensation - M48
Retail Merchandiser - September/October 2016 - Global Sensation - M49
Retail Merchandiser - September/October 2016 - Global Sensation - M50
Retail Merchandiser - September/October 2016 - Global Sensation - M51
Retail Merchandiser - September/October 2016 - Global Sensation - M52
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