Retail Merchandiser - September/October 2016 - Global Sensation - M40


Retail
born and grew over the years to four stores and 180
employees. Under the leadership of the family's second generation, the company expanded, adding five
more stores under three different banners and more
than doubling its workforce.
Today, Mar-Val Food Stores operates a chain of
eight grocery stores and one convenience store in Clements, Escalon, Georgetown, Groveland, Prather, Valley Springs, Nice, Pleasanton and Colfax, Calif. "Many
changes over the years were made to allow us to arrive
at the point we are today," the company says. "We are
truly excited about our company and its growth. We
are dedicated to delivering a variety of services to the
community in the manner that reflects its way of life."

Something for Everyone

Local sourcing is a high
priority at Mar-Val Food
Stores because of its
high values.

MAR-VAL FOOD STORES

Mar-Val-Us

Mar-Val Food Stores stays innovative and offers the
highest-quality products. BY JANICE HOPPE
Steven Rodacker,
president
www.marvalfoodstores.com
www.genesfinefoods.org
Lodi, Calif.

40

M

ar-Val Food Stores isn't considered
the local grocery store for nine small
towns of California's Central Valley
because of proximity, but because of
the connection it has developed with its customers
that make them proud to call the store their own.
"The Mar-Val Food Stores staff takes pride in bringing you the best in product selection, competitive
pricing and customer satisfaction," the company
says. "We work hard to earn the privilege of being
your 'super market.'"
The Lodi, Calif.-based company was named after Mardee and Val Kidd, who in 1952 decided to
open a small food store. Mar-Val Food Stores was

RETAIL-MERCHANDISER.COM

September/October 2016

Mar-Val Food Stores says it is important for the
company to take a full-service approach and offer everything to everyone. "We need to be very
price-competitive, have quality products and offer
them good service," President Steven Rodacker
says. "We are still competing against Safeway and
Walmart that is 30 minutes from our porch. People
still drive to those bigger towns for other services, so
we have to be very competitive and quality-driven."
Local sourcing is a high priority at Mar-Val Food
Stores because it strives to bring its customers only
the best. The company partners with Fresno County,
Calif.-based Harris Ranch Beef Family of Companies to supply all of its USDA Choice Angus beef.
Local produce is also featured as often as possible,
Rodacker says.
"Our kind of approach is in the towns we're in, the
communities we're in, we want to give customers a
good value and quality product, and have a clean,
well-serviced environment," he adds. "If we do our
job on the inside, they will be our customers, and
that's kind of a belief that we have."
Mar-Val Food Stores recently built a smokehouse
in its Valley Springs location, which Rodacker says
is unique; he's unaware of any other grocery store
in the company's area with one. The company will
create a whole new product line using the smoker.
"We've hired a gentleman who has 12 to 14 years
of experience running a smokehouse and our meat
director is also very experienced," he says. "We are
currently in the process of smoking all of our own
sausages, jerky, bacon and ham. We're really excited
about it; it's a change that can bring more business
and variety to our company."
The smokehouse will add to Mar-Val's meat vari-


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Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2016 - Global Sensation

Retail Merchandiser - September/October 2016 - Global Sensation - MCover1
Retail Merchandiser - September/October 2016 - Global Sensation - MCover2
Retail Merchandiser - September/October 2016 - Global Sensation - M1
Retail Merchandiser - September/October 2016 - Global Sensation - M2
Retail Merchandiser - September/October 2016 - Global Sensation - M3
Retail Merchandiser - September/October 2016 - Global Sensation - M4
Retail Merchandiser - September/October 2016 - Global Sensation - M5
Retail Merchandiser - September/October 2016 - Global Sensation - M6
Retail Merchandiser - September/October 2016 - Global Sensation - M7
Retail Merchandiser - September/October 2016 - Global Sensation - M8
Retail Merchandiser - September/October 2016 - Global Sensation - M9
Retail Merchandiser - September/October 2016 - Global Sensation - M10
Retail Merchandiser - September/October 2016 - Global Sensation - M11
Retail Merchandiser - September/October 2016 - Global Sensation - M12
Retail Merchandiser - September/October 2016 - Global Sensation - M13
Retail Merchandiser - September/October 2016 - Global Sensation - M14
Retail Merchandiser - September/October 2016 - Global Sensation - M15
Retail Merchandiser - September/October 2016 - Global Sensation - M16
Retail Merchandiser - September/October 2016 - Global Sensation - M17
Retail Merchandiser - September/October 2016 - Global Sensation - M18
Retail Merchandiser - September/October 2016 - Global Sensation - M19
Retail Merchandiser - September/October 2016 - Global Sensation - M20
Retail Merchandiser - September/October 2016 - Global Sensation - M21
Retail Merchandiser - September/October 2016 - Global Sensation - M22
Retail Merchandiser - September/October 2016 - Global Sensation - M23
Retail Merchandiser - September/October 2016 - Global Sensation - M24
Retail Merchandiser - September/October 2016 - Global Sensation - M25
Retail Merchandiser - September/October 2016 - Global Sensation - M26
Retail Merchandiser - September/October 2016 - Global Sensation - M27
Retail Merchandiser - September/October 2016 - Global Sensation - M28
Retail Merchandiser - September/October 2016 - Global Sensation - M29
Retail Merchandiser - September/October 2016 - Global Sensation - M30
Retail Merchandiser - September/October 2016 - Global Sensation - M31
Retail Merchandiser - September/October 2016 - Global Sensation - M32
Retail Merchandiser - September/October 2016 - Global Sensation - M33
Retail Merchandiser - September/October 2016 - Global Sensation - M34
Retail Merchandiser - September/October 2016 - Global Sensation - M35
Retail Merchandiser - September/October 2016 - Global Sensation - M36
Retail Merchandiser - September/October 2016 - Global Sensation - M37
Retail Merchandiser - September/October 2016 - Global Sensation - M38
Retail Merchandiser - September/October 2016 - Global Sensation - M39
Retail Merchandiser - September/October 2016 - Global Sensation - M40
Retail Merchandiser - September/October 2016 - Global Sensation - M41
Retail Merchandiser - September/October 2016 - Global Sensation - M42
Retail Merchandiser - September/October 2016 - Global Sensation - M43
Retail Merchandiser - September/October 2016 - Global Sensation - M44
Retail Merchandiser - September/October 2016 - Global Sensation - M45
Retail Merchandiser - September/October 2016 - Global Sensation - M46
Retail Merchandiser - September/October 2016 - Global Sensation - M47
Retail Merchandiser - September/October 2016 - Global Sensation - M48
Retail Merchandiser - September/October 2016 - Global Sensation - M49
Retail Merchandiser - September/October 2016 - Global Sensation - M50
Retail Merchandiser - September/October 2016 - Global Sensation - M51
Retail Merchandiser - September/October 2016 - Global Sensation - M52
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