Retail Merchandiser - September/October 2016 - Global Sensation - M37


Retail

CCM HOCKEY

Live and Breathe Hockey
Montreal-based CCM is positioned as one of the largest hockey equipment manufacturers
in the world. BY STEPHANIE CRETS

C

CM Hockey is a company and a brand
completely dedicated to hockey. Not only
is it one of the largest hockey equipment
manufacturers in the world, but all the employees - no matter what their position in the company - live and breathe hockey every day. "Everyone
plays or just enjoys being a fan of hockey," President
Philippe Dube says. "I started a bit too late in my life
to be a good hockey player, but I play in a league in
Montreal every Wednesday night. I'm not going to
be pro anytime soon."
Up until five years ago, the company's sales were
dominated by the Reebok brand. But, according to
Dube, it's now almost 100 percent CCM. CCM
was founded in 1899 and originally known as
Canada Cycle & Motor Company. But the market for bicycles in Canada began to rapidly decline
in 1905 thanks to market saturation and seasonal
issues. At the same time, ice hockey was growing
rapidly in popularity. CCM decided to dedicate its
business to the sport, launching CCM Automobile
Skate and dominating the hockey skate business
for 30 years.
Since the split from the Reebok brand, Dube has
tripled CCM's profits in three-and-a-half years.
Now, the company is investing in a new enterprise
resource planning (ERP) system to link all CCM
businesses globally. Because everyone has different
product codes, it won't go live until January 2017 to
ensure complete success. The new system will generate efficiency gains, consolidate procurements and
allow for easier vendor management.
"I'm looking forward to that because we have a
dealer-first strategy that we implemented three
years ago," Dube explains. "How do we better serve
our customers? How do we ensure their product is
on time? We're really focusing on those questions."

Innovative Technology
CCM researches, develops, tests and prototypes its
products at its Montreal headquarters. Then, the
company has the products manufactured in Asia,

With its dealer-first strategy, CCM
Hockey always is looking at ways
to better serve its customers.

and from there, they are distributed to retailers in
North America and Europe.
"The best thing we've done is transform the company by investing in R&D," Dube says. "We were
considering ourselves as a product company, but you
need to invest in R&D to do that. This is what we've
done and we did it in three years.
"We've created a strong team in the various product categories," he continues. "Our industry is a
small industry but with very different products: proSeptember/October 2016

Philippe Dube,
president
www.ccmhockey.com
Montreal

RETAIL-MERCHANDISER.COM

37


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2016 - Global Sensation

Retail Merchandiser - September/October 2016 - Global Sensation - MCover1
Retail Merchandiser - September/October 2016 - Global Sensation - MCover2
Retail Merchandiser - September/October 2016 - Global Sensation - M1
Retail Merchandiser - September/October 2016 - Global Sensation - M2
Retail Merchandiser - September/October 2016 - Global Sensation - M3
Retail Merchandiser - September/October 2016 - Global Sensation - M4
Retail Merchandiser - September/October 2016 - Global Sensation - M5
Retail Merchandiser - September/October 2016 - Global Sensation - M6
Retail Merchandiser - September/October 2016 - Global Sensation - M7
Retail Merchandiser - September/October 2016 - Global Sensation - M8
Retail Merchandiser - September/October 2016 - Global Sensation - M9
Retail Merchandiser - September/October 2016 - Global Sensation - M10
Retail Merchandiser - September/October 2016 - Global Sensation - M11
Retail Merchandiser - September/October 2016 - Global Sensation - M12
Retail Merchandiser - September/October 2016 - Global Sensation - M13
Retail Merchandiser - September/October 2016 - Global Sensation - M14
Retail Merchandiser - September/October 2016 - Global Sensation - M15
Retail Merchandiser - September/October 2016 - Global Sensation - M16
Retail Merchandiser - September/October 2016 - Global Sensation - M17
Retail Merchandiser - September/October 2016 - Global Sensation - M18
Retail Merchandiser - September/October 2016 - Global Sensation - M19
Retail Merchandiser - September/October 2016 - Global Sensation - M20
Retail Merchandiser - September/October 2016 - Global Sensation - M21
Retail Merchandiser - September/October 2016 - Global Sensation - M22
Retail Merchandiser - September/October 2016 - Global Sensation - M23
Retail Merchandiser - September/October 2016 - Global Sensation - M24
Retail Merchandiser - September/October 2016 - Global Sensation - M25
Retail Merchandiser - September/October 2016 - Global Sensation - M26
Retail Merchandiser - September/October 2016 - Global Sensation - M27
Retail Merchandiser - September/October 2016 - Global Sensation - M28
Retail Merchandiser - September/October 2016 - Global Sensation - M29
Retail Merchandiser - September/October 2016 - Global Sensation - M30
Retail Merchandiser - September/October 2016 - Global Sensation - M31
Retail Merchandiser - September/October 2016 - Global Sensation - M32
Retail Merchandiser - September/October 2016 - Global Sensation - M33
Retail Merchandiser - September/October 2016 - Global Sensation - M34
Retail Merchandiser - September/October 2016 - Global Sensation - M35
Retail Merchandiser - September/October 2016 - Global Sensation - M36
Retail Merchandiser - September/October 2016 - Global Sensation - M37
Retail Merchandiser - September/October 2016 - Global Sensation - M38
Retail Merchandiser - September/October 2016 - Global Sensation - M39
Retail Merchandiser - September/October 2016 - Global Sensation - M40
Retail Merchandiser - September/October 2016 - Global Sensation - M41
Retail Merchandiser - September/October 2016 - Global Sensation - M42
Retail Merchandiser - September/October 2016 - Global Sensation - M43
Retail Merchandiser - September/October 2016 - Global Sensation - M44
Retail Merchandiser - September/October 2016 - Global Sensation - M45
Retail Merchandiser - September/October 2016 - Global Sensation - M46
Retail Merchandiser - September/October 2016 - Global Sensation - M47
Retail Merchandiser - September/October 2016 - Global Sensation - M48
Retail Merchandiser - September/October 2016 - Global Sensation - M49
Retail Merchandiser - September/October 2016 - Global Sensation - M50
Retail Merchandiser - September/October 2016 - Global Sensation - M51
Retail Merchandiser - September/October 2016 - Global Sensation - M52
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