Retail Merchandiser - September/October 2016 - Global Sensation - M36


Strader's Garden Centers

"

We want to do more
of our own growing
because of the control
we have over the
product.

Longtime customers often seek out specific
Strader's employees to ask questions and find
the right products for their lawns and gardens.

36

RETAIL-MERCHANDISER.COM

September/October 2016

"

Like its products, Strader's employees are mostly seasonal.
The company has around 125 full-time staff members between its six stores and two wholesale centers. That number
jumps to as many as 300 when factoring in part-time summer
workers, many of whom are college and high school students
working over the break between school years. As a result,
Barnett's decades-long tenure with the company is an exception to the typical short-term employment for most workers.
But those full-time workers who do have longtime experience are the people who make the biggest difference at
the company. They are the ones who customers rely on for
expert knowledge. Barnett says Strader's approach is that if a
customer comes in and wants something, it is not necessarily what they should have. Some people are prone to coming
into the store, looking at a label and then buying the product
without considering how it fits their garden's situation. Then
they get home and wonder why it doesn't work.
Strader's experts can bridge that knowledge by helping
customers find the right products for their applications,
even going so far as to have customers come back with lawn
samples or captured bugs to diagnose the issue. It's a level of
service that customers have come to rely on. Many regulars
now come into their local Strader's Garden Center and ask
when a specific employee is working next because they trust
that person to answer their questions.
In addition to serving as the local resource for all things
lawn and garden, Strader's participates in community outreach efforts. In recent years, the company has supported
Columbus-area organizations and programs such as community gardens, Habitat for Humanity, the London Correctional Institution and Marion Correctional Institution
prisons and the Tolles Technical Center.
Strader's is focused on growing one step at a time and
does not want to overexert itself with expansion. Barnett
says the company would like to open more retail locations
- likely in the region north of Columbus - but that it first
needs to have more control over the products it sells. With
the third wholesale and growing facility nearly ready to
open, the company is on its way toward reaching that goal. O


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Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2016 - Global Sensation

Retail Merchandiser - September/October 2016 - Global Sensation - MCover1
Retail Merchandiser - September/October 2016 - Global Sensation - MCover2
Retail Merchandiser - September/October 2016 - Global Sensation - M1
Retail Merchandiser - September/October 2016 - Global Sensation - M2
Retail Merchandiser - September/October 2016 - Global Sensation - M3
Retail Merchandiser - September/October 2016 - Global Sensation - M4
Retail Merchandiser - September/October 2016 - Global Sensation - M5
Retail Merchandiser - September/October 2016 - Global Sensation - M6
Retail Merchandiser - September/October 2016 - Global Sensation - M7
Retail Merchandiser - September/October 2016 - Global Sensation - M8
Retail Merchandiser - September/October 2016 - Global Sensation - M9
Retail Merchandiser - September/October 2016 - Global Sensation - M10
Retail Merchandiser - September/October 2016 - Global Sensation - M11
Retail Merchandiser - September/October 2016 - Global Sensation - M12
Retail Merchandiser - September/October 2016 - Global Sensation - M13
Retail Merchandiser - September/October 2016 - Global Sensation - M14
Retail Merchandiser - September/October 2016 - Global Sensation - M15
Retail Merchandiser - September/October 2016 - Global Sensation - M16
Retail Merchandiser - September/October 2016 - Global Sensation - M17
Retail Merchandiser - September/October 2016 - Global Sensation - M18
Retail Merchandiser - September/October 2016 - Global Sensation - M19
Retail Merchandiser - September/October 2016 - Global Sensation - M20
Retail Merchandiser - September/October 2016 - Global Sensation - M21
Retail Merchandiser - September/October 2016 - Global Sensation - M22
Retail Merchandiser - September/October 2016 - Global Sensation - M23
Retail Merchandiser - September/October 2016 - Global Sensation - M24
Retail Merchandiser - September/October 2016 - Global Sensation - M25
Retail Merchandiser - September/October 2016 - Global Sensation - M26
Retail Merchandiser - September/October 2016 - Global Sensation - M27
Retail Merchandiser - September/October 2016 - Global Sensation - M28
Retail Merchandiser - September/October 2016 - Global Sensation - M29
Retail Merchandiser - September/October 2016 - Global Sensation - M30
Retail Merchandiser - September/October 2016 - Global Sensation - M31
Retail Merchandiser - September/October 2016 - Global Sensation - M32
Retail Merchandiser - September/October 2016 - Global Sensation - M33
Retail Merchandiser - September/October 2016 - Global Sensation - M34
Retail Merchandiser - September/October 2016 - Global Sensation - M35
Retail Merchandiser - September/October 2016 - Global Sensation - M36
Retail Merchandiser - September/October 2016 - Global Sensation - M37
Retail Merchandiser - September/October 2016 - Global Sensation - M38
Retail Merchandiser - September/October 2016 - Global Sensation - M39
Retail Merchandiser - September/October 2016 - Global Sensation - M40
Retail Merchandiser - September/October 2016 - Global Sensation - M41
Retail Merchandiser - September/October 2016 - Global Sensation - M42
Retail Merchandiser - September/October 2016 - Global Sensation - M43
Retail Merchandiser - September/October 2016 - Global Sensation - M44
Retail Merchandiser - September/October 2016 - Global Sensation - M45
Retail Merchandiser - September/October 2016 - Global Sensation - M46
Retail Merchandiser - September/October 2016 - Global Sensation - M47
Retail Merchandiser - September/October 2016 - Global Sensation - M48
Retail Merchandiser - September/October 2016 - Global Sensation - M49
Retail Merchandiser - September/October 2016 - Global Sensation - M50
Retail Merchandiser - September/October 2016 - Global Sensation - M51
Retail Merchandiser - September/October 2016 - Global Sensation - M52
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