Retail Merchandiser - September/October 2016 - Global Sensation - M35


The company grows nearly 85 percent of the plants it
sells through its wholesale division. "We want to do more
of our own growing because of the control we have over
the product," Barnett explains. He says that ensuring that
quality is a matter of regular maintenance, proper fertilization, knowledge about watering patterns, recognizing which
plants are prone to disease, controlling insects and using the
least-volatile materials to protect the plant. "We have excellent growers that monitor everything that goes on there and
make sure the crop growing out there is the best we can do,"
he adds.

Marking its 60th
Controlling quality has always been a top priority for Strader's, so it is fitting that the company is marking its 60th anniversary by constructing a third wholesale center that will
allow it to grow even more of its own product. The third
wholesale center is expected to open in Delaware, Ohio, by
the end of September. It will feature a 9,000-square-foot
main building and about four acres of covered greenhouses.
Strader's has already begun growing some plants in the
completed greenhouses with the hopes of having product
ready for the winter season. Unlike the other wholesale centers, the third location will be devoted to perennial plants,
which Barnett says require low heat and are relatively easy
to grow with little technology.
Once opened, the third wholesale center is expected to
boost Strader's distribution operations. Most of the plants
produced by Strader's wholesale centers are sold at its own
stores, but it also supplies other area garden centers. The
company, however, is not implementing new logistics or
distribution technologies at the facility, instead favoring to
utilize existing systems it is familiar with.

"
"

Strader's Garden Centers

When somebody
comes into the store,
most of the time we've
got the product they
need.

lineup from flowers and shrubbery to encompass the entire yard. Gas grills were one product the company began
to carry as part of a trial following a seasonal turnover. Now
grills are one of its biggest sellers and Strader's strives to stay
relevant by offering the latest grilling products, such as the
popular Big Green Egg.
With the next seasonal change, Strader's plans to begin
offering pet supplies. Barnett says customer reactions will
determine whether Strader's keeps pet items around or expands it further in the future. "We just noticed the trend is
going that way, people like their animals," he adds.

Seasonal Shifts
Home gardening is a seasonal business. The primary planting season in Columbus lasts from May to June. By July,
Strader's growing operation is already slowing down. When
fall arrives, the company moves into mums. Christmas season is soon to follow as Strader's unloads 10 containers of
artificial trees and truckloads of real evergreens delivered
from tree farms in North Carolina, which has twice the
growing season of Michigan trees and results in a lusher
Christmas tree with deeper greens, Barnett says.
The company's slogan is, "We change with the weather."
With every new season Strader's becomes like an entirely
new store. "It happens as quickly as we can make it happen,"
Barnett says.
Seasonal rotations are not only a reaction to shifting demand, but also an opportunity to introduce new products.
That became even more important as Strader's expanded its
September/October 2016

RETAIL-MERCHANDISER.COM

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Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2016 - Global Sensation

Retail Merchandiser - September/October 2016 - Global Sensation - MCover1
Retail Merchandiser - September/October 2016 - Global Sensation - MCover2
Retail Merchandiser - September/October 2016 - Global Sensation - M1
Retail Merchandiser - September/October 2016 - Global Sensation - M2
Retail Merchandiser - September/October 2016 - Global Sensation - M3
Retail Merchandiser - September/October 2016 - Global Sensation - M4
Retail Merchandiser - September/October 2016 - Global Sensation - M5
Retail Merchandiser - September/October 2016 - Global Sensation - M6
Retail Merchandiser - September/October 2016 - Global Sensation - M7
Retail Merchandiser - September/October 2016 - Global Sensation - M8
Retail Merchandiser - September/October 2016 - Global Sensation - M9
Retail Merchandiser - September/October 2016 - Global Sensation - M10
Retail Merchandiser - September/October 2016 - Global Sensation - M11
Retail Merchandiser - September/October 2016 - Global Sensation - M12
Retail Merchandiser - September/October 2016 - Global Sensation - M13
Retail Merchandiser - September/October 2016 - Global Sensation - M14
Retail Merchandiser - September/October 2016 - Global Sensation - M15
Retail Merchandiser - September/October 2016 - Global Sensation - M16
Retail Merchandiser - September/October 2016 - Global Sensation - M17
Retail Merchandiser - September/October 2016 - Global Sensation - M18
Retail Merchandiser - September/October 2016 - Global Sensation - M19
Retail Merchandiser - September/October 2016 - Global Sensation - M20
Retail Merchandiser - September/October 2016 - Global Sensation - M21
Retail Merchandiser - September/October 2016 - Global Sensation - M22
Retail Merchandiser - September/October 2016 - Global Sensation - M23
Retail Merchandiser - September/October 2016 - Global Sensation - M24
Retail Merchandiser - September/October 2016 - Global Sensation - M25
Retail Merchandiser - September/October 2016 - Global Sensation - M26
Retail Merchandiser - September/October 2016 - Global Sensation - M27
Retail Merchandiser - September/October 2016 - Global Sensation - M28
Retail Merchandiser - September/October 2016 - Global Sensation - M29
Retail Merchandiser - September/October 2016 - Global Sensation - M30
Retail Merchandiser - September/October 2016 - Global Sensation - M31
Retail Merchandiser - September/October 2016 - Global Sensation - M32
Retail Merchandiser - September/October 2016 - Global Sensation - M33
Retail Merchandiser - September/October 2016 - Global Sensation - M34
Retail Merchandiser - September/October 2016 - Global Sensation - M35
Retail Merchandiser - September/October 2016 - Global Sensation - M36
Retail Merchandiser - September/October 2016 - Global Sensation - M37
Retail Merchandiser - September/October 2016 - Global Sensation - M38
Retail Merchandiser - September/October 2016 - Global Sensation - M39
Retail Merchandiser - September/October 2016 - Global Sensation - M40
Retail Merchandiser - September/October 2016 - Global Sensation - M41
Retail Merchandiser - September/October 2016 - Global Sensation - M42
Retail Merchandiser - September/October 2016 - Global Sensation - M43
Retail Merchandiser - September/October 2016 - Global Sensation - M44
Retail Merchandiser - September/October 2016 - Global Sensation - M45
Retail Merchandiser - September/October 2016 - Global Sensation - M46
Retail Merchandiser - September/October 2016 - Global Sensation - M47
Retail Merchandiser - September/October 2016 - Global Sensation - M48
Retail Merchandiser - September/October 2016 - Global Sensation - M49
Retail Merchandiser - September/October 2016 - Global Sensation - M50
Retail Merchandiser - September/October 2016 - Global Sensation - M51
Retail Merchandiser - September/October 2016 - Global Sensation - M52
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